How To Be a Great HIT Personal Trainer Who Attracts Clients

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Sara Rufener

What is it that makes a trainer so magnetic that clients just keep coming back for more, and how can you develop those qualities?

In this episode, Bend Strength Lab Founder Sara Rufener shares how she developed her way of training clients that keeps them coming back for more… naturally.

We talk about why being a great trainer means more than just giving a great workout, how to mentally prepare for a week of training, the differences between how men and women approach workouts, and how you can create a client experience that feels great for the people you train.

If you want to stop struggling to keep your studio busy with happy clients who see real results, then tune in to this one to see how Sara’s wins can help you do the same.

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Show Notes

00:41 – How a skeptical Sara was won over by HIT
03:25 – How Sara transitioned from high volume to high intensity
06:46 – On talking to clients about nutrition, fat loss, and GLP-1s
12:50 – Sara’s journey toward a career in strength training
19:27 – How shadowing experts can help you get good faster
21:13 – The immense value of practicing what you preach
23:07 – How Sara mentally prepares to train clients
27:27 – Why great personal trainers deliver more than just a great workout
33:31 – Why you should “make the session about the client”
36:11 – A typical client workout with Sara — “they got what they came for”
42:16 – The difference between men and women when it comes to working out
47:47 – On training frequency, minimum effective dose, and doing other things alongside HIT
53:28 – Sara’s personal workout regimen
57:56 – What many people misunderstand about cardio (and Sara’s unique approach to it)
1:00:46 – Sara’s audiobook diet and how it influences her business
1:05:15 – Sara’s approach to client HIT workouts, scheduling, and advanced techniques