The Future of HIT — with Lucas Leal, founder of Slowfit

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Lucas Leal

What would a strength studio from the future look like and how would it work? Spoiler alert: the future is happening right now, and there’s a lot we can learn from it!

Lucas Leal joins us to talk about how his strength training studio is using technology to train clients better and make operating a HIT business smoother, more efficient, and easier to scale, and that’s just with current technology — wait ‘til you hear about what he’s trying to get done with robotics and artificial intelligence!

Lucas Leal is the CEO of Slowfit in Spain and the founder of the Resistance Institute and an expert in biomechanics and strength training. He focuses on helping people get – and stay – strong at any age. He has also authored books on biomechanics and exercise in Spanish.

There’s a lot to learn from the way he runs his fitness businesses that I think many of us can really benefit from, and not just from his many forward-thinking ideas, but also in terms of how to stand out when competition is tough, as well as how to serve different types of customers.

If you want to learn how a hyper-efficient and futuristic strength training business operates and see what the future might hold for you as a strength studio owner, make sure you don’t miss this one.

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Show Notes

01:10 – How Lucas Leal got started with strength training (and eventually, HIT)
04:22 – About the Resistance Institute
06:11 – Lucas’ strength training mentors
09:42 – What made this HIT modality click for Lucas
11:01 – How Lucas trains his trainers
12:49 – Building his strength training business (growth, equipment, software)
22:52 – How big gyms do marketing and what Lucas is doing differently
23:54 – The ideal customer avatar
25:02 – On HIT protocols and market challenges
32:34 – Thinking about lower-priced, DIY HIT training in proper facilities, assisted by intelligent software
46:20 – Will artificial intelligence play a role in strength training soon?
49:20 – What Lucas is doing with AI and Robotics in SlowFit