How To Start a Great HIT Strength Training Business

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Pete Cerqua

Want the honest-to-goodness A-Z of starting a successful, profitable strength training business?

Learn the 4 biggest keys to starting, operating, and growing your own strength training business fast — Million-Dollar Trainer Pete Cerqua tells you everything you need to know to get started and be legitimately profitable within 30 days.

This episode goes over the high-level things you need to get right before you start, and we talk about things like choosing your protocol, getting your pitch right, how to do a consultation, the most effective way to do marketing to get clients, and all the important details you need to know.

If you’re serious about starting and growing your own fitness business, this episode is a must-listen!

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Learn to Build and Grow your own Highly-Profitable Strength Training Business — get a free, no-risk, no-obligation trail to the Premium HIB Membership here

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Show Notes

00:00 – Episode Intro
03:59 – Key Factor 1: Your Strength Training Program — Protocol Options
07:46 – The original Mike Mentzer Rest-Pause technique vs Doggcrapp Training
10:58 – Pre-exhaust and double pre-exhaust
12:47 – Negatives and forced negatives
15:00 – Forced reps, static holds, time under load (TUL)
17:30 – If you want to be profitable, don’t do this
18:52 – Key Factor 2: Your Product
23:23 – Key Factor 3: Your Pitch
26:27 – Key Factor 4: Your Consultation
30:32 – How to do marketing to get 20-50 sessions per week in just 30 days
35:58 – Question 1: What about a 25-minute session…?
37:11 – Question 2: Should I charge for first consultations?
39:42 – Question 3: How do I convert free consultations into paid session clients?
42:17 – Question 4: What about group consultations…?
45:11 – Question 5: What about pre-consults and discovery calls…?
48:26 – Question 6: What about “mobile” training…?
50:08 – Question 7: What’s a good minimalist machine setup (particularly using used machines)?