The Story of Paradox Strength and Janaya Skye

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Janaya Skye

What does it take to completely turn your life around and become a super successful strength studio owner?

I’m excited to have Paradox Strength founder Janaya Skye on the podcast, and you’ll soon find out why: we talk about her amazing story, how she fell in love with high-intensity training, and how it not only helped her get her health back but put her on a path to incredible personal and professional success.

We also go into how her simple – but very smart – approach to marketing helped her grow right from the start, making great partnerships that help her bring more clients in, talking to clients the right way when dealing with objections, and even what you should do when clients cry – yes, cry – during intense workouts. We also go over choosing the right equipment, advertising, and complementary practices that help your clients.

If you want a template for going from zero to successful strength studio owner with a simple but powerful marketing strategy built in, don’t miss this episode!

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Ready to grow like Janaya? Join High Intensity Business and get the tools to build your own thriving strength studio – click here

Not ready? Get the Free Step-by-Step Blueprint – click here

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Show Notes

00:45 – Janaya Skye’s story: from struggling to motivated strength trainee
04:39 – Getting into High-Intensity Training
07:35 – How HIT affected Janaya’s health and body composition
08:49 – How Janaya herself became a powerful marketing tactic for her trainers
10:25 – Janaya’s journey towards becoming a strength trainer
11:31 – How Janaya grew her personal training clientele as she was starting out
13:58 – Janaya’s first jointly-owned HIT studio: Elemental Strength
15:11 – Janaya on joining the old-school HIB membership
15:58 – Big life changes and how the pandemic affected business
22:39 – The differences that Janaya noticed between strength training clients and the rest of the world at large — a “lack of resilience”
26:03 – Breathwork, additional training modalities, and people crying on the leg press
31:15 – How Janaya approaches extraordinary client events and how she trains her trainers to do the same
33:11 – Instructing clients on breathing
33:40 – On understanding physiology and client education
35:52 – The moment Janaya knew she was going to start her own HIT studio
37:43 – On deciding between MedX and Imagine Strength
43:18 – The HIB membership goldmine
48:36 – An issue right before opening Paradox Strength and how they worked around it
50:52 – Growing Paradox Strength: focused marketing, powerful referral partners, and talking points for specific objections (and the hormonal basis for why women might be better communicators than men)
58:21 – On the growing popularity of strength training in the current zeitgeist and the effect on Janaya’s clients
1:02:20 – You’re not advertising your HIT fitness business enough (even if you think you are)
1:03:54 – On scaling and client education tactics
1:09:22 – Janaya’s parting words for those who want to become strength trainers