How to Be Great at Customer Service — For Personal Trainers

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Pete Cerqua

How can you tell if your customer service is great (and if it’s not, how can you make it great)?

The best way to know that is if you can get up to 20 client sessions a week in 30 days, and million-dollar trainer Pete Cerqua walks you through exactly how to do that in this must-watch episode.

Pete is a legendary strength trainer, bestselling author of books like The 90-Second Fitness Solution, and a business coach who has helped many strength studio owners get up and running fast, and his tried-and-true methods can help you do the same.

If you’re serious about becoming a successful fitness business owner as quickly as possible, you need to tune in to this one (seriously, you should).

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Show Notes

01:42 – A difference in mindsets: the effect of focusing more on the workout versus the effect of focusing more on customer service
02:35 – Is success more about customer service than it is the workout?
03:25 – The keys to good customer service: what Pete Cerqua learned from Arthur Jones and Tony Robbins
10:48 – Pete details – and proves – why he thinks focusing fantastic customer service over a fantastic workout has a bigger overall effect
13:48 – Pete ranks who he thinks are the best-of-the-best strength trainers in the world today and where he ranks (that one time all of them were in the same room together)
17:54 – How does Pete approach giving feedback during workouts (and why)?
20:25 – Why Pete barely gives positive, specific feedback in particular
27:12 – Who has a better chance of getting a job at Discover Strength? Pete or Lawrence?
28:45 – How Pete helps new fitness business owners get to 20 sessions a week in 30 days
31:19 – Where did Pete learn to do the things that he now teaches people?
33:25 – One important MISTAKE to avoid
33:56 – Pete teaches you how to get 20 clients a week fast
37:52 – How to set yourself up for nearly automatic client referrals the right way
39:46 – On Becoming a Great Salesman — why traditional “hard sell” approaches fail and why “soft selling” works