
Dave Bess
How can you design sales pitches for your high-ticket HIT programs that really work?
Dave Bess returns to talk about the exact approach – and even the specific words – that you should use to close up to 90% of your prospects. (See Part 1 of our High-Ticket Series here).
Dave co-founded Underground Fitness and launched PT Legends and Greenlight Personal Training. He is a highly successful business builder and coach.
If you want more people to say “yes” to your HIT offerings, tune in to this episode!
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- Listen to it on Apple Podcasts
- Stream by clicking here
- Download as an MP3 by right-clicking here and choosing “save as”
Show Notes
- 01:36 – Getting into your pitch — how to “stick” in your client’s minds
- 08:15 – An overview of the Perfect Pitch — the old way VS the new way of pitching HIT
- 12:03 – How to do the “Epiphany Bridge” for HIT studios
- 17:25 – The “Pillars” of your program — what makes yours unique?
- 23:45 – The “Secret Sauce”
- 26:58 – Asking “‘Yes’ Questions”
- 31:26 – On Offering the High-Ticket Mentorship program (price anchoring)
- 37:01 – How much does your wording matter?
- 39:11 – How do you handle the objection “I need to think about it”?
- 47:32 – How has the U.S. election impacted consumer behavior when it comes to the fitness sphere?
People Mentioned & Selected Links from the Episode
- Dave Bess | On Facebook | On Instagram | Underground Fitness | PT Legends | Greenlight Personal Training | The Greenlight Movement on Instagram | HIB Episodes
- Alex Hormozi | Official Website | YouTube
- Dr. Doug McGuff | Official Website | Ultimate Exercise Studio | Body by Science (book) | The Body by Science Q&A Book | HIB Episodes
- Tony Robbins | Official Website
- Luke Carlson | Official Website | Discover Strength | HIB Episodes
- EOS (Entrepreneurial Operating System) | HIB Episodes
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