How to Hire Trainers and Staff for Your HIT Fitness Business

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Katie Santos

What should you know about hiring good trainers and staff for your HIT fitness business to scale and grow without the common headaches poor fit can give you?

Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a trusted expert with 40 years of experience in the fitness and wellness industry.

In this episode, Katie shares great insights on how you should hire and staff for success in your fitness business, focusing on the advantages of having the right team who is on the same page as you are so you can grow your revenue faster and avoid the headaches that plague business owners who ignore the importance of building a culture and fit.

We talk about building your business culture, navigating the legal system, understanding why your job and role descriptions matter, and the huge effect these can have on your growth and earnings.

If you’re serious about being successful as a HIT business owner and want to avoid getting set back by hiring the wrong people, this episode is for you!

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Show Notes

02:49 – How Katie got her start: solving solving a big problem in fitness
05:14 – The first step you need to take in your fitness business and why
10:22 – When you struggle defining your core values in business – putting the process into practice
14:34 – Building the Aspirational Accountability Chart in your fitness business — why you need need it and how to create it
17:57 – Why job descriptions matter and how to think about “role creep”
21:42 – Community Managers — what the role is and why it’s valuable for business
26:37 – The importance of understanding the legal differences between employees and independent contractors (this grows your revenue)
34:45 – Hiring contractors versus employees — which approach helps your business more?
39:02 – How do you know what role to fill and when?
39:41 – The importance of setting expectations for newly hired trainers and how this affects your studio’s clients
48:36 – How to set up a hiring process that gets you good trainers who stick with your business
1:02:16 – How to recruit good staff effectively (recruitment tactics)