Pete Cerqua
Is your social media content attracting more clients or is it turning them away without you realizing it?
Master strength trainer Pete Cerqua returns to talk about the power of social media and how you can optimize your content to pull in and convert more, along with going deep into the small details that can make a big difference.
Pete is the author of the books The 90-Second Fitness Solution, High-Intensity Fitness Revolution for Women, and High-Intensity Fitness Revolution for Men. He also has decades of experience building massively successful strength-training businesses.
His “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running a high-impact HIT Business Coaching Program that’s been helping trainers and strength studio owners generate more revenue than ever before — Apply for 1-on-1 Business Coaching with Legendary Trainer Pete Cerqua
Pete talks about how to optimize the biggest keys to success when it comes to your social media posts, from the people you feature down to the language you use (and even some interior decoration tips), and most importantly, what effect your content should have on your audience.
If you want to really tap into the power of social media to attract more clients, this episode is a must-see!
Download a FREE step-by-step guide on how to get endless referrals NOW
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This podcast episode is brought to you by Imagine Strength.
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- Listen to it on Apple Podcasts
- Stream by clicking here
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Show Notes
- 02:53 – Why should you care about the way you do social media? (Important things to know)
- 09:15 – 1st Post: feature your strength studio in a positive light (and a note on captions)
- 12:52 – 2nd Post: how to optimize posts that feature your clients
- 16:33 – 3rd Post: the right way to feature yourself (or your staff) within your strength studio
- 20:11 – 4th Post: are inspiration posts and quote posts a bad thing? (Plus, gym clothes versus plain clothes on clients)
- 26:24 – 5th Post: how to write with force and persuasiveness, and a few points on good/bad strength studio décor
- 30:18 – 6th Post: how much information should you put in one photo? (Plus, how to pose and some points on focus)
- 36:03 – 7th Post: pointers on using precise language, colors, typography, and clarity
Note: these are the timestamps for the audio edition. For the video edition’s timestamps, please see the YouTube description box for this episode.
People Mentioned & Selected Links from the Episode
- Pete Cerqua | Facebook | Instagram | YouTube | HIB Episodes
- Pete’s Exclusive High-Intensity Business Coaching Course
- fit20 Exeter | on Instagram
- Jeff Tomaszewski | MaxStrength Fitness | HIB Episode
- MedX
- Influence – Robert Cialdini (book)
- Imagine Strength | Imagine Strength Machine Demo videos | HIB Episodes
- Canva
518 – The HIT Studio of the Future — This is What The Best High-Intensity Training Businesses Will Look Like (with Slowfit and Resistance Institute Founder Lucas Leal)
517 – How to Answer the Most Common Questions About HIT — Effective Client Communication (with Skyler Tanner)
516 – Growth The Simple Way — How To Build a Thriving HIT Fitness Business with Almost Zero Advertising with Steve McKinney
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