The Best Exercises and Workouts for Seniors and Older People

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Ed Collins

What’s it like to build a thriving strength studio that makes a meaningful difference in your older clients’ lives and a powerful impact on your family?

Simply Strong founder Ed Collins joins us to talk about his journey in designing a business geared toward helping the older population get stronger, live better and happier lives, and how you can tap into and serve this market in a way that enriches not only your fitness business but also the lives of the clients you serve.

In this episode, we talk about specific marketing strategies and tactics, designing appropriate workout experiences, the little things you can do that can have a big impact and set you apart from your competition, and so much more.

This episode is one of the more eye-opening ones we’ve done, especially when it comes to thinking about what may be one of our more underserved segments of the potential market.

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This podcast episode is brought to you by Imagine Strength.

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Show Notes

02:32 – Why did Ed Collins start Simply Strong? (Ed’s experiences in the health and fitness industry)
17:45 – Ed partners up with a chiropractor
21:10 – Ed meets Jeff Turner (pre-Imagine Strength) and gets motivated to start his own facility
23:28 – The beginning of Simply Strong, Ed’s philosophy on Fitness, and running a fitness business as a family
26:36 – How Ed figured out what he wanted to do with his life
31:27 – Looking into strength training as his focus and to mitigate the diseases and conditions common to old age
36:39 – The Simply Strong approach, business model, and target market
39:00 – How Ed instills the right mindset in his client
39:53 – Simply Strong’s experiences and approaches to marketing
45:10 – Simply Strong’s approach to sessions, why they operate the way they do, and using powerful guarantees
52:00 – How to effectively work with older strength training clients
57:46 – How to get good Google Reviews
01:01:12 – What does a workout for an older client look like? (The Simply Strong approach to strength training)
01:03:33 – How to tailor workout experiences to older clients and help them have a good time
01:04:33 – Ed’s experiences with business networking (and why senior discounts don’t make sense to him)
01:10:09 – Ed’s perspectives on life, family, having 10 kids, and how all of these influence his fitness philosophy

Note: these are the timestamps for the audio edition. For the video edition’s timestamps, please see the YouTube description box for this episode.