437 – Revive Your Fitness Website with Connie Holen’s 7-Step Audit Checklist

So you have a website for your strength studio, but do you really know how well (or how poorly) it’s working to drive potential clients to your fitness business?

In this episode, web design expert and fitness website specialist Connie Holen joins us to talk about what you can do now to check your website for issues and make sure it’s not costing you business!

Pixality Design is Connie’s web design agency that specializes in helping fitness businesses and wellness studios grow online, and Connie herself is a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, podcast host, speaker, and educator.

We dive deep and explore how you can fine-tune your website from the first load all the way until your prospective clients decide to make a decision to transact with you, and Connie and I go step-by-step into what your website needs to have to really drive more business and revenue for you  — if you’re serious about running a fitness business, don’t miss this episode!

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📈 Build A Successful Fitness Business the Right Way

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This podcast episode is brought to you by Imagine Strength.

Grow a successful High-Intensity Training business with the best workout equipment, intelligently designed to fit the unique needs of your strength studio.

Imagine Strength lives and breathes HIT, designing innovative equipment that’s of the highest quality at affordable prices.

Visit ImagineStrength.com and discuss your specific needs with the team, and choose the equipment that will propel your fitness business to the next level.

Start today ➡ ImagineStrength.com

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• Listen to it on Apple Podcasts
• Stream by clicking here
• Download as an MP3 by right-clicking here and choosing “save as”

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Show Notes

• 03:36 – Is your website still working for your business? Checks you need to do regularly
• 04:28 – STEP 1: Is your website clear about who you are?
• 06:25 – How do you determine if your website is helping your business or not? SEO, professional presentation, building trust, and moving users to action
• 08:46 – STEP 2: Is it clear to visitors what your business does? Use your prospect’s language
• 09:40 – Does reading grade matter? What factors should you consider?
• 11:06 – STEP 3: The importance of displaying your business location on your website (and your best practices for doing so)
• 16:40 – STEP 4: Does your website hook visitors when they load it for the first time? Effective Headlines, Your Business’ “Why”, and Unique Selling Propositions
• 24:27 – How to properly leverage good reviews and testimonials
• 30:32 – STEP 5: Make sure your booking process is well-designed and works well
• 34:14 – STEP 6: Make it easy for your prospect to make decisions and buy what you have to offer
• 36:48 – STEP 7: Make it easy for your prospect to take the first step
• 39:04 – What should you have on the page leading from your main Call-to-Action button? Copy, curated reviews and testimonials, and FAQs
• 41:45 – A high-level summary of the 7-step process
• 44:17 – Why does Connie like Squarespace more than WordPress?

People Mentioned & Selected Links from the Episode

• Connie Holen | Pixality Design | Instagram
• Why I Recommend Squarespace to Fitness & Wellness Business Owners — Connie Holen (Article)
• The Boutique Fitness Marketing podcast with Connie Holen
• Sheila Melody | The Strength Code | HIB Episode
• Chris Beer, the Wizard of Ops
• Donald Miller | Official Website | StoryBrand (book)
• BARK.com