
David Pike
Do you have a clear vision of what a massively successful life is for yourself? Not just as a fitness business owner, but including your personal and family life as well?
This episode is a special one for me as I welcome an incredibly successful businessman – and my mentor – David Pike to the podcast.
David has built many successful businesses in a variety of industries (including fitness) and has amassed a wealth of knowledge, experience, and wisdom on what it takes to start and grow a thriving business that all of us can take valuable insights from.
We talk about how to build motivated teams, the keys to entrepreneurial success, balancing your family life and business, and much more, seen through the lenses of the businesses David has built and his experiences in life.
There’s so much to learn from somebody who has already walked the path most – if not all of us – want to tread.
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Show Notes
- 01:40 – A Summary of David Pike’s Accomplishments in Business
- 03:24 – When David and Lawrence first met (and the effect David has had on Lawrence’s personal and business career development)
- 06:56 – Lessons from the start of David’s business career
- 18:15 – What David learned after selling his first big business (and what’s behind his business drive)
- 22:35 – How David chose the name “Jefferson Maguire” for his new business
- 23:25 – Why David doesn’t want to have a presence in some of his businesses
- 24:23 — How David got started with Fitness as a lifestyle (and eventually getting into the industry with a fitness business)
- 27:42 – David talks about Tabata, HIT, Pilates, and how most people are wrong about exercising to lose weight and body fat
- 30:37 – David’s approach to diet, nutrition, and being disciplined
- 36:20 – What it feels like to inspire other people and where David’s self-confidence comes from
- 38:21 – Principles that shaped David Pike’s outlook on life (and how these affected the people around him)
- 47:13 – Wisdom for new entrepreneurs and business owners
- 53:52 – How to think about building a business today and dealing with staffing concerns
- 56:46 – David Pike’s reading list
- 59:15 – On aging well, longevity, mentoring others, and what David’s plans are while aiming to live until 128 years of age
- 01:02:48 – David on hiring freelancers and teaching himself technologically challenging things (and why there’s no excuse for business owners to not do the same)
- 01:07:10 – On tough love and raising children to have skills for success in life
- 01:12:56 – David’s habits and routines
- 01:22:10 – David’s final words of wisdom for entrepreneurs, business owners and fitness-oriented people
David Pike’s Reading List
- Spartan Health Regime – Anthony Bova (eBook)
- The Golden Book | How to Win Friends and Influence People – Dale Carnegie
- The Obstacle is the Way – Ryan Holiday
- VO2 Max Essentials – Brady Holmer
- Talk Like TED – Carmine Gallo
- The Ride of a Lifetime – Robert Iger
- Relentless Optimism – H. Peterson
- Outlive – The Science and Art of Longevity – Petter Attia
- Do Hard Things – Steve Magness
- Becoming the 0.1% – Gareth Timmins
- The Courage to be Disliked – Ichiro Kishimi
- Victory Favors the Fearless – Darrin Donnelly
- No B.S. … (Series of Books on Marketing) – Dan Kennedy
- [Books by] Steven Pressfield
- Meditations – Marcus Aurelius
- On The Shortness of Life – Seneca
- Tactical Density Training – Josh Bryant
- The Power of Discipline – Daniel Walter
- The ChatGPT Millionaire – Neil Dagger
- The 5 AM Club – Robin Sharma
- Master Your Emotions – Thibaut Meurisse
- The Breakout Trading Revolution – Tomas Nesnidal
- Ripped – Clarence Bass
David’s Inspiration Board

David Pike’s Inspiration board
People Mentioned & Selected Links from the Episode
- David Pike | Executive Warrior Health & Fitness | Jefferson Maguire | Right International
- Royal Air Force
- Medijuice
- Moccamaster | Official Website
- Jacobs Coffee | Official Website
- Sara Lee Corporation
- David Goggins | Official Website
- Dale Carnegie | Official Website
- Ryan Holiday | Official Website
- Stuart Ralph | The OCD Stories Podcast
- Marathon Des Sables
- Anthony Robbins | Official Website
- Alex Ferguson | Manchester United
- Wim Hof | Official Website
- Pavel Tsatsouline | Official Website
- Dr. David Sinclair | Official Website
- Dr. Doug McGuff | Official Website
- Clarence Bass | Official Website
- Fiverr
- Rucking
- Mirafit
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