Patrik Meier is the Chief Operating Officer for Kieser Training. He is a mechanical and industrial engineer, and has specialized in sales, marketing, and branding. Patrik spent time in the Swiss army as an infantry officer, and in the health industry in different management and executive positions.
Starting from 1967, Kieser Training was a pioneer — it was one of the first companies to recognize the health benefits of strength training and consistently encouraged the use of exercise machines. More than 50 years later, Kieser has remained faithful to this concept and has continued to develop machines on the basis of current medical research to guarantee maximum training effectiveness.
Kieser has 42 facilities and 118 franchises worldwide. There are 1,500 people in the Kieser team and over 265,000 clients.
In this episode, Patrik shares the life and success of Werner Kieser, Kieser Training’s core values and business processes, mentorship, target market strategies, and much more.
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- 3:34 – The history of Kieser Training
- 9:31 – Boxing career and shift toward strength training
- 11:45 – Skills, tradesman career, entrepreneurship
- 17:45 – Mentorship under Gustav Grossmann
- 28:11 – Keiser Training’s target market strategy
- 35:29 – Werner’s idiosyncrasies and habits
- 40:55 – Critical thinking and managing overwhelm
- 50:04 – Core values, culture, and business processes
Selected Links from the Episode
- Kieser Training
- Nautilus Inc.
- MedX Machines
- Traction: Get a Grip on Your Business by Gino Wickman
- Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week by John Little and Doug McGuff
- How to Live on 24 Hours a Day by Arnold Bennett
- Men’s Health
- Socratic Method
- Marketing Warfare: How to Use Military Principles to Develop Marketing Strategies by Al Ries
- Entrepreneurial Operating System (EOS)
- HIT Business Membership