Keith Norris (@KeithNorris) is a renown strength and conditioning coach and a serial entrepreneur involved in five successful businesses: Efficient Exercise, ARXFit, ID Life, Paleo f(x) and Ancestral Momentum (Theory to Practice).
Keith has been on the podcast before to talk about exercise and nutrition. On this occasion, we talk about business. It may come as no surprise that business is another big interest of mine. I have decided to expand the Corporate Warrior agenda to include business content, and other content (TBD), in the future. But don’t worry, I will still bring on amazing guests to talk about health, fitness (particularly HIT) and nutrition.
What really astounds me about Keith, is his ability to run 5 successful businesses while making sure he exercises regularly and gets 8 to 9 hours of sleep per night (on most occasions). I don’t know many full time employees, let alone serial entrepreneurs, who exercise just once per week or get more than 5 hours of sleep per night.
Keith largely attributes his success in business and well-being to his time management skills and focus on amplifying his strengths. In this podcast you will learn why you should focus on your strengths, and how to manage your time for maximum output, and much more…
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This episode is sponsored by Hituni.com, the best online courses in high intensity strength training. I recently completed their personal trainer course to increase my knowledge and become certified in HIT. HITuni offer DIY courses to help you get better results from your training and personal training courses to help you start and grow your HIT Business. Visit HITuni.com and use the code “HIB10” to get 10% OFF.
Show Notes
- How to put on muscle mass when doing intermittent fasting [6:00]
- Keith’s journey from employee to entrepreneur [10:40]
- Keith’s first business [13:20]
- Keith’s current business portfolio [27:35]
- Keith’s strengths, how he manages teams and why businesses fail? [30:20]
- How did Keith and Michelle turn Paleo f(x) around? [35:34]
- Have Keith and Michelle applied the Pareto Law to generate revenue through Paleo f(x)? [45:10]
- Keith’s views on doing business in person vs the vagabonding entrepreneur [48:20]
- How does Keith manage to run 5 businesses and workout almost everyday? [51:45]
- Is it a good idea to turn a hobby into a business? [59:50]
- Keith’s top 3 business tools [1:06:25]
- A day in the life of Keith Norris [1:08:30]
- Moonlighting vs taking the plunge [1:13:35]
- The importance of offline/local marketing for a service-based business [1:22:15]
- Business books/resource recommendations [1:25:50]
- Keith’s goal setting strategy [1:29:05]
- How does Keith manage social media? [1:33:00]
Selected Links from the Episode
- Bulletproof Coffee (Amazon US / Amazon UK)
- High Intensity Interval Resistance Training (HIIRT)
- Success Magazine
- Body by Science: A Research Based Program for Strength Training, Body building, and Complete Fitness in 12 Minutes a Week (Amazon US / Amazon UK)
- Sunrise Calendar
- Evernote
- Streak
- The 48 Laws of Power (Amazon US / Amazon UK)
- The 50th Law (Amazon US / Amazon UK)
- Entrepreneur on Fire (John Lee Dumas)
- Hootsuite
- Paleo f(x)
506 – The Best Time Management System and Growth Strategy For Strength Trainers and Studio Owners
463 – Unlocking Growth: How We Used Bark.com to Generate 53 New Personal Training Clients
462 – Squeezing Seconds: Pete Cerqua’s High-Efficiency Tactics for Fitness Pros
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