How to Get HIT Personal Training Clients FAST with TJ Milam

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TJ Milam

How quickly can you become a highly profitable personal trainer and HIT studio owner?

TJ Milam is the founder of Premier Strength in Nashville, Tennessee, and he talks about his journey from starting out in Hollywood to starting his own High-Intensity Training Studio and getting 40 sessions right after opening.

We go into the powerful customer service lessons he’s learned that attracts clients to you, why your mindset matters more than you might think, and exactly how he managed to get so many sessions right away once he opened the doors to his new HIT studio… and how you can do the exactly the same thing and get the similar results.

If you want a formula for fitness business success with a real-life case study of just that in action, this episode with TJ is something you should tune in to!

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Show Notes

00:45 – TJ’s Hollywood background
02:37 – Focusing on Personal Training
03:55 – Getting into High-Intensity Training
10:15 – How TJ got a rent-free studio
13:10 – Virtual training, DIY marketing, and return to in-person training
19:04 – Dealing with unexpected challenges in business and in life
21:50 – The power of focus and having the right mindset
26:30 – TJ talks about his studio equipment (and a very fancy stool)
29:33 – On opening the studio, growing the business quickly, and becoming successful
32:33 – How TJ got so many sessions in his first week open
43:04 – Surprising ways and places where TJ got clients from