521 – 1-on-1 VS 1-on-3 VS Group Training — Which HIT Business Model Is Right For Your Strength Studio? (with Luke Carlson)

Luke Carlson

If you’re a studio owner or a personal trainer looking for the best strength training business model for yourself, what should you choose?

Discover Strength CEO Luke Carlson explains your options, the pros and cons of each, and the key factors you need to think about when deciding which model you should use for your fitness business.

If you’ve been thinking about 1-on-1, 1-on-3, small group, or even maybe unsupervised HIT strength training, listen to this episode first!

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• Listen to it on Apple Podcasts
• Stream by clicking here
• Download as an MP3 by right-clicking here and choosing “save as”

Show Notes

• 00:00 – Episode Intro
• 02:14 – HIT business model options
• 02:54 – How did Discover Strength decide on their business model?
• 07:33 – Luke explains the rationale behind 1-on-3 training
• 09:18 – Understanding the different types of group training
• 11:02 – Group training is more profitable than 1-on-1 training
• 13:53 – Does the social aspect matter?
• 16:00 – What about on-demand training? (Unscheduled/walk-in sessions)
• 19:22 – What about self-service HIT studios?
• 21:39 – How should you decide which business model is right for you?
• 23:19 – What some people get wrong about group training
• 25:31 – the Resistance Exercise Conference

People Mentioned & Selected Links from the Episode

• Join the HIB Community Here For Premium Resources and Coaching (Free Trail)
• Luke Carlson | Official Website | Luke on Instagram | Discover Strength | Discover Strength Franchise | HIB Episodes
• REC (Resistance Exercise Conference)
• Joe Cirulli | Gainesville Health and Fitness | HIB Episode
• Richard Wolff | MEDFitness | HIB Episodes
• Werner Kieser | Kieser Training | HIB Episodes