How To Get More HIT Strength Training Clients ( Lead Gen)

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Jeff Tomaszewski

How do the biggest and most successful strength studio owners and trainers get clients while still having enough time for living life?

MaxStrength Fitness owner Jeff Tomaszewski explains how he grew a massive strength training business while building a strong family and raising his kids the right way.

We talk about how to manage your time properly, the right way to do marketing if you want to actually get your ideal clients, and how to convert skeptical prospects that are a great fit for your services, even if they say “no” the first time around!

We go into detail on all of that, and more — you’d be surprised at some of the things Jeff says you should do that don’t typically fit what you’d expect a HIT veteran would, especially when it comes to lead generation and closing clients.

Talking with Jeff is always great, and I really hope you dig into this episode, especially if you’re looking to start or grow your own strength training business!

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Show Notes

00:41 – How’s MaxStrength Fitness doing as a business?
03:42 – How does Jeff generate leads and get clients?
06:02 – On effective marketing: form “strategic alliances” and use a variety of tactics
07:37 – How to build a “community” with your ideal clients
09:49 – Won’t doing too many things at a time mean a trade-off in doing them well?
13:29 – Jeff’s advice for the solo strength training entrepreneur on effective marketing and good time management
20:07 – Does having a legacy matter?
24:22 – Jeff’s thoughts on passing on his knowledge and wisdom to the next generation
26:13 – How Jeff balances family time with growing a business
31:17 – On knowing the value of each minute of your time
36:33 – Jeff’s top 3 tactics for generating leads effectively
42:10 – How does Jeff build partnerships with other businesses?
44:09 – The power of “The 5-Minute Rule” and following up
48:38 – A problem some HIT trainers have: playing “hard to get”
53:18 – Why does Jeff offer TWO-to-THREE free workouts? (On following-up, closing, and referrals)
1:01:35 – Why your business culture matters
1:04:13 – How does Jeff deal with extraordinary clients who require long recovery periods between workouts?
1:08:42 – Jeff’s advice on your identity as a trainer and fitness business owner