546 – MedX, But Better — an Interview With MedX Europe’s Eggert Barwich | High Intensity Business: Strength Training Studio Success

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Eggert Barwich

Want to equip your strength studio with the best MedX HIT machines that help you attract and keep more clients?

Eggert Barwich, the man behind MedX Europe, joins us to talk about his journey from engineering to manufacturing and improving on what Arthur Jones built with the original MedX machines.

We go over how it all started, from the deals done between Arthur Jones, Kieser Training, and how Eggert builds everything to a standard that means your studio’s kit will last a lifetime, and why these will make you stand out from your competition.

Whether you’re looking to improve your studio’s kit or just starting out, check out why MedX EU’s machines can help you get the edge that will last you a lifetime.

Get NEW Precision-Engineered MedX Machines here

Get a FREE course to grow your strength training business

Join More HIT Experts in the HIB Pro Community here

Disclosure: Barwich GmbH (MedX EU) sponsors this podcast.

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Show Notes

00:49 – How Eggert Barwich got into engineering and modifying fitness machines
03:32 – The deal between Werner Kieser and Arthur Jones
04:18 – When did Eggert Barwich become the dealer for MedX in Europe? (When MedX came calling and Eggert said, “No…” at first)
10:15 – Manufacturing high-quality machines in India
16:56 – On studying machine building and becoming self-employed
19:32 – On being addicted to strength training
22:28 – What are the differences between MedX Europe and MedX USA machines?
35:33 – What’s unique about the strength curve on MedX machines?
37:51 – Why do MedX Machines look the way they do (i.e., “ugly”)?
41:49 – Will MedX EU come out with a lateral spine flexion machine?
44:04 – Will MedX come out with women-specific machines?
48:02 – On MedX EU’s pelvic floor machine
54:10 – Which MedX machines have options for semi-independent arms?
54:51 – Why having unique machines can help you get more strength training clients
58:34 – The difference between MedX USA and MedX EU’s lumbar extension machine
1:00:53 – Would MedX EU create improved versions of other machines outside of what it already makes?
1:01:40 – How does Eggert decide if he wants to introduce a new machine?
1:02:22 – Can MedX EU help Medical Machine users with software and electronics?
1:02:54 – How does MedX EU help people with setup, maintenance, and fixes?
1:05:37 – How MedX EU ships machines
1:08:12 – Lead times: how long does it take to get a MedX EU machine?
1:09:29 – What about refurbished machines?
1:11:54 – The Future of MedX EU: what happens if or when Eggert retires?
1:13:15 – On the fitness industry today and the future of high-intensity training
1:15:52 – Eggert’s suggestions for new studios on a budget
1:18:15 – On the international tariffs situation
1:20:16 – Eggert’s parting thoughts