535 – Proven To Grow Your HIT Business — Powerful PR: A DIY Strategy Guide (with Nubia Wilson)

Every HIT studio owner and personal trainer would love to have their phones ringing off the hook with clients asking to train with them, so how can you make this happen?

In this episode, Cielo Consulting Founder Nubia Wilson explains how you can put powerful PR to work in driving clients to your fitness business and why this works (just ask Fred Hahn and Melinda Hughes!).

We talk about what works the best in getting you more clients in your area, what media outlets to look for and how to pitch them, how you can take advantage of holidays and special events throughout the year to boost your sign-ups and sessions, and more!

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• Listen to it on Apple Podcasts
• Stream by clicking here
• Download as an MP3 by right-clicking here and choosing “save as”

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Show Notes

• 01:47 – On working with Fred Hahn
• 04:10 – The Big Picture: Effective PR strategies
• 07:56 – Advertorials
• 12:34 – Lessons from the LA Times “slow strength training” article
• 16:47 – Your HIT Business is already primed for great PR — how to take advantage of this
• 21:04 – How to pitch to possible marketing partners in news media
• 28:13 – How to build your PR/marketing calendar
• 33:04 – What types of media outlets are the best to partner with?
• 37:17 – How to take advantage of current events to market your HIT business
• 40:16 – Should you imitate the writing style of your target writers and publications?
• 43:06 – How to Do DIY PR for Your HIT Business
• 51:26 – Can you use social media to reach out to writers and journalists?
• 53:27 – How does Nubia get hard-to-reach people booked?
• 54:51 – Tips for working with agencies

People Mentioned & Selected Links from the Episode

• Nubia Duvall Wilson | Cielo Consulting | On Instagram
• Fred Hahn | Slow Burn Personal Training | The Slow Burn Fitness Revolution (book) | HIB Episodes
• Sherri McMillan | Northwest Personal Training | Northwest Personal Training & Fitness Education | HIB Episodes
• Melinda Hughes | The Strength Shoppe | HIB Episodes | HIB 511 – The PR Episode on Getting Wide Media Coverage
• “Is this ‘slow’ strength training method the fountain of youth? L.A.’s 90-year-olds say yes” (Article)
• Sources of Sources (SOS)
• Help a Reporter Out (HARO)
• Qwoted
• RocketReach