How to Start & Grow a HIT Business to $1 Million in Revenue

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Patrick Ziebell

What does it take to go from 1 studio to 1 million in revenue?

Strength Evolution founder Patrick Ziebell joins us to talk about how he finally unlocked the path to success after being slow to grow.

We talk about how important having the right focus is, using MedX Medical machines, working as a trainer versus working on the business, how he looks at having competition, and more — including a face-to-face conversation with Arthur Jones that Patrick will probably never forget.

If you want to see how a million-dollar HIT entrepreneur locks in to grow his business, this episode is something you’ll want to dig into.

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Show Notes

01:31 – Patrick’s fitness journey from high-volume to HIT
07:30 – On having Tim Ryan as a mentor and getting into SuperSlow
10:24 – On MedX Medical and having an internal curriculum at Strength Evolution
11:37 – What happened when Patrick went to Arthur Jones’ house
15:48 – Analyzing Arthur Jones’ favorite MedX machine (and other Medical machines)
20:10 – On the purpose of the granularity of stroke length
21:15 – On using all 5 MedX Medical machines for clients as a competitive advantage
22:48 – On dropping physical therapy and focusing on personal training
31:47 – On renaming his HIT Business to “Strength Evolution”
36:15 – Why it’s a bad idea to start a business with a big bank loan
42:04 – How Patrick overcame business challenges and grew his HIT practice
47:55 – What’s the future of HIT? On what HIT Franchises and New Independent Studios will face and should think about
59:54 – “A rising tide lifts all boats” — is this true for the HIT industry?
1:03:25 – On the way to think about HIT and how to promote it effectively
1:10:57 – If you want to be a successful HIT entrepreneur, consider this
1:12:08 – How does Strength Evolution acquire leads?
1:18:08 – A virtual tour of Strength Evolution
1:22:26 – Patrick talks about Physical Culture Collecting (on Instagram) and different exercise modalities and equipment from history