What are the Best HIT Machines for New Strength Studios?

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Pete Cerqua

Want to start a new studio but aren’t sure which HIT equipment brands to go with?

Million-dollar Trainer Pete Cerqua takes you on a deep dive into which HIT machine brands to consider, how to modify them (and why), and how to get the best deals.

Pete goes into the specifics of how your HIT brand and machine choices can affect your client consultations and workouts, and we nerd out on the details and the pros and cons of each, including some manufacturers that you may not have thought about but are worth your attention, and then, why it matters that you love the kit you have to work with.

If you’ve ever been interested in starting your own strength studio or want to level up the one you have right now, this episode is a must-listen!

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Show Notes

01:33 – What’s the best fitness equipment for making money? Key things you should consider when deciding
06:46 – How Steve Berthiaume built a successful HIT fitness business with equipment that wasn’t designed for HIT
08:32 – The quality of your consultations matter
09:57 – How to decide on what colors to use (and why)
13:57 – How Marc Campbell grew his highly profitable home HIT studio
15:28 – Why starting a HIT business is like winning the lottery
18:28 – Lessons on picking machines that you can learn from Discover Strength
22:00 – Should you modify your own equipment if they don’t match the rest of your kit?
25:49 – What about free weights? And does it matter if you buy your equipment from the same brand/manufacturer or not?
27:44 – Things you should know about some popular HIT machine manufacturers: MedX, Imagine Strength, Nautilus Nitro, Nautilus One, 1st Generation Nautilus
37:43 – Rogers Athletics: Pendulum
41:22 – If you have plate-loaded machines, should you make your clients change the plates during their workouts?
44:39 – Hammer Strength
48:09 – Imagine Strength
49:41 – Cybex
52:32 – Final thoughts: if you’re a strength trainer, don’t forget these important factors