How To Get News and Media Coverage for Your Fitness Business

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Melinda Hughes

Want to know how to get that one big news article about your strength training business that can bring in tens of thousands of dollars worth of clients and sessions?

The Strength Shoppe’s owners Melinda Hughes and Arjen Van Eijmeren sit down to talk about how you can cultivate that one big break into tens of thousands of dollars and even more news coverage that can help you grow your fitness business like no other marketing strategy can — it’s a strategy that can keep on giving you results even years after it’s come out!

We go over how to handle media in small towns versus big cities and what to expect from each, and Melinda and Arjen share advice on reaching out to journalists, what to say in interviews, and how to position yourself as an expert so smaller publications (and even bigger ones) are more likely to write about you.

If you want to grow your strength training business and attract more clients like no paid ad campaign can even dream of accomplishing, then tune in to this episode!

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Show Notes

01:19 – Melinda talks about “The Article” and what’s happened since it got published
04:08 – How they set up their strength training business to be noticed more
05:11 – How to deal with media attention and make the most of it when you get it
05:43 – On finding a third location for the Strength Shoppe fast while thinking about its effect on their brand
07:54 – Why getting an LA Times article was so huge for the Strength Shoppe’s marketing
09:34 – How many new clients did they get because of the publicity?
11:58 – How to use media publicity in your marketing and maximize its effect
15:39 – The snowball effect — when some attention turns into even more attention
18:15 – How to use previous media attention to get bigger marketing opportunities with other news establishments
19:43 – Local media marketing in small towns versus big cities — how to do it and what to expect
24:05 – What to say in an interview if you get one (and how to think about your “competition”)
26:59 – How to effectively reach out to journalists (and how to talk to the media in general)
31:40 – How to make it easier for smaller publications to publish articles about you
34:20 – How to get into the local news as an expert consultant or contributing writer
36:05 – Important lessons learned after opening their second location
39:07 – What type of clients give out the most referrals?
41:24 – A quick high-level look at The Strength Shoppe as a fitness business