The Best Email Marketing Platforms for HIT Businesses

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Connie Holen

Looking for better tools to help you with your HIT business marketing and want to avoid the headaches of choosing the wrong ones?

Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other things, and she joins us once again to talk you through finding the best email marketing software to help you reach and retain more of your clients.

If you want to find out what the right marketing tools are for your HIT business, this episode is a good place to start!

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Show Notes

02:16 – The Evolution of HIT fitness studio communication and marketing
06:33 – The right way to think about the many marketing tools available to you
08:51 – An important question to ask yourself about your HIT Business 10:03 – An example of how the right tool used properly can help you retain clients
14:33 – How to choose the right marketing tools and software — what your fitness business needs and features to look out for
17:38 – Should you be concerned about sending your clients too much stuff? How much marketing is too much?
21:25 – The differences between generalized software and niche-specific software
23:01 – A Checklist for Choosing the Right Marketing Tool
23:12 – Q1: Is there a built-in marketing suite in your scheduling software?
28:04 – Q2: Does the marketing suite/software integrate with your scheduling software?
34:22 – Consulting options for HIT Business owners who don’t want to wade into the weeds of software integrations and configuring things themselves
35:40 – Q3: Which marketing tools and software does Connie recommend?
41:38 – Q4: What do you need to know about Email Delivery requirements? (Changes to Email Marketing in 2024)