
Dave Bess
Do you ever feel like you’re in a rat race as a HIT entrepreneur and want a way to earn more while being less overloaded?
Dave Bess is the co-founder of Underground Fitness and later launched PT Legends and Greenlight Personal Training.
In this episode, we talk about why you should have a high-ticket offer, how to build it out into your existing business model, and how doing all of this can be the life-changing experience you’ve been looking for as a fitness business owner.
If you want to make more money while having less clients – and actually execute it successfully – this episode is for you!
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- Listen to it on Apple Podcasts
- Stream by clicking here
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Show Notes
- 02:16 – How Jerry Maguire (the movie) started Dave’s journey toward HIT
- 05:34 – What is high-ticket HIT? Why you should have it (and one mistake to avoid)
- 08:32 – What HIT studio owners MUST be aware of in this post-pandemic market (client acquisition, automated marketing, low-trust traffic, and why churn matters)
- 17:20 – How should HIT entrepreneurs think about paid ads?
- 19:29 – How your pricing affects your entire strength training business (and your life!)
- 26:38 – The right way to think about high-ticket and mid-ticket offers (and how these affect your revenue)
- 30:49 – A look at Underground Fitness’ amazing numbers (and some takeaways)
- 34:04 – How to build and run high-ticket programs successfully
- 41:04 – Dave’s powerful, persuasive approach to sales and renewals
- 42:46 – How to integrate high-ticket offers into your existing business model
Note: these are the timestamps for the audio edition. For the video edition’s timestamps, please see the YouTube description box for this episode.
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