
Luke Carlson
How do the most successful strength trainers take notes that help create great client experiences without bogging down workout sessions?
Discover Strength CEO Luke Carlson ( luke [ at ] discoverstrength [ dot ] com ) returns to the podcast for a wide-ranging Q&A where we talk about the best way to take notes during a workout session, how to make great high-ticket offers that attract more clients, Alex Hormozi’s business ideas, fitness trends your clients bring in that might give you headaches and how to deal with them, and more.
If you want to dig deeper into wowing your personal training clients and honing your HIT business strategies and tactics, don’t miss this one!
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- Listen to it on Apple Podcasts
- Stream by clicking here
- Download as an MP3 by right-clicking here and choosing “save as”
Show Notes
- 01:45 – How should a personal trainer take notes while training a client?
- 06:18 – Tips on short-hand and efficient note-taking for personal trainers
- 10:15 – How can you minimize no-shows and cancellations?
- 14:40 – Why do some older referral and lead-generation tactics seem to be less effective as time goes by?
- 15:55 – How HIT Business owners should think about Alex Hormozi’s ideas, tactics, and strategies relevant to your success (or lack thereof)
- 20:50 – How Discover Strength creates effective, compelling offers
- 29:17 – How can you make your HIT business brand well-known enough to actively attract more clients and contribute to faster growth?
- 34:58 – What business trends should you NOT care about? (And what you should focus on instead)
- 36:00 – Trend #1: Recovery
- 36:36 – Trend #2: Strength Training is now widely recognized, but…
- 37:52 – Trend #3: Studios and boutiques are not making much money
- 40:20 – How should trainers approach clients getting into trends that make them want different things from their workout? (Client and Trainer Education)
Note: these are the timestamps for the audio edition. For the video edition’s timestamps, please see the YouTube description box for this episode.
People Mentioned & Selected Links from the Episode
- Luke Carlson | Luke on Instagram | Discover Strength | Discover Strength Franchise | HIB Episodes
- Doug Holland on Instagram | HIB Episodes
- Alex Hormozi | Official Website | YouTube | $100M Leads (book) | $100M Offers (book) | Gym Launch Secrets (book)
- Donald Miller | Official Website | StoryBrand (book) | Business Made Simple (book) | Marketing Made Simple (book)
- Jeff Bezos
- Peter Attia | Official Website
- Jim Flanagan | The Real HIT Experience | HIB Episodes
- David Sinclair | The Sinclair Lab
- Dr. Andrew Huberman | Official Website | Huberman Lab podcast
- BNI – Business Networking International | HIB Episode
- StrengthPortal
- CAROL Bikes (Get $100 OFF — Use Code “HIB”)
- BARK.com
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