278 – Kristin Rowell – Inside the Mind of Your Target Market: the High Powered Lawyer

Kristin Rowell is a former business litigator turned Function Nutritional Therapy Practitioner. She is an IPE Pro Figure bodybuilder, NANBF 2018 Ms. Natural Minnesota, and a 25x marathoner. Kristin runs Energetically Efficient consulting for companies and organizations around the country on different topics about nutrition, lifestyle and wellness. She also does one-on-one nutritional and lifestyle coaching to individuals who are truly interested in and ready for transformational change.  

Kristin is a long time client of personal training business, Discover Strength. In this podcast, you will understand the mindset of a high-powered busy professional and how she thinks about her investment in personal training. 

In this episode, Kristin Rowell shares her Discover Strength experience, how she recovered from a disastrous leg injury, marathon diet tips, key business success factors, and much more.

Generate tons of referrals for your HIT business

 

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Show Notes

• 3:37 – Kristin’s Discover Strength story
• 10:46 – How great customer service attracts clients
• 18:56 – Key success factors of Discover Strength 
• 22:59 – Referral marketing, onboarding, retention
• 31:21 – Kristin’s leg injury and record time recovery 
• 42:51 – Marathon Diet: Keto vs. Carnivore
• 53:06 – Lawyer to nutritional therapy practitioner
• 1:00:45 – Energetically Efficient and services offered
• 1:05:09 – Advice for entrepreneurs and trainers
  

Selected Links from the Episode 

• International Pro Elite (IPE)
• North American Natural Bodybuilding Federation (NANBF)
• Discover Strength
• Star Tribune
• Keto Summit
• Gluconeogenesis
• Boston Marathon
• Bulletproof Coffee
• Zulay Hand Blender
• The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller

People Mentioned

• Luke Carlson | Podcasts 
• Zack Bitter