199 – REC 2019 Roundtable with ARX – The Common Themes In Successful Smart Gyms

Left to right – Mike Pullano, Lawrence Neal, and Jim Keen

I joined Mike Pullano (ARXFit Product and Fulfilment Manager) and Jim Keen (ARXFit Director of Fun), for a really engaging and entertaining roundtable discussion at the Resistance Exercise Conference 2019.

In this episode, we discuss the state of the high intensity training industry, including how the fitness business landscape is changing, common themes in successful ARX businesses, the common mistakes people make in HIT business, and much, much more!

Access proven systems to build a highly profitable ARX Studio business when you join HIT Business Membership

Get $500 OFF your ARX install when you mention “High Intensity Business”

Enjoy the show!

Would you like to hear another episode with Mike Pullano? — Check out my conversation with Mike and EverstrongSF, Co-Founder, Abe Williams, in which we discuss how to build a profitable strength training business with ARX, how to generate leads with effective PR, and much, much more (Stream below or right-click here to download):

Show Notes

Click the link below to listen from the exact time stamp on Overcast:

Selected Links from the Episode

People Mentioned

Comments 5

  • Interesting discussion.

    Perhaps the future of strength training lies with computer controlled electromagnetic resistance. However, ARX may not be the people who bring this to the masses, mostly for reasons of cost.

    Their current business model is to sell expensive machines to private training studios who turn around and use that equipment to sell training to people at roughly $50/session (+/- 40%). In a country of 300 million, there are obviously millions of sufficiently affluent people who are able to spend $50-$100/week for this kind of service. That is the market that ARX, and HIT studios in general, are going after. But there is a larger group of people for whom that price point is a significant barrier.

    From a public health perspective, where you want to reach as many people as possible, the delivery cost needs to be much lower than $50 per session. Perhaps that will always mean unsupervised exercise with simple tools, or a $10/month Planet Fitness membership. Or maybe competition and technological innovation eventually lowers equipment costs to a level where nearly everyone has access to some kind of digitized strength training machine. Maybe someday, a high technology version of Planet Fitness will have row upon row of computer controlled machines with AI that coaches you through a workout at very low cost, no expensive human supervision required. That would be my hope.

    BTW, this isn’t meant as a criticism of ARX or what they are doing. You have to start somewhere. And I am sure they will be quite happy if they can capture a significant fraction of the private training studio market.

    • Thanks Greg.

      I totally agree with your second paragraph.

      Although I can see a big box gym buying something like ARX and providing affordable access to lower income demographics.

      Yes, many well known brands/services start out with a high end market. That’s what happened with recycling. It’s more profitable to start high end and develop the cash flow to invest in wider markets if desired.

  • The Fun Man is a great salesman and actually has me wanting to buy a machine. Not dogmatic, weird as hell, but relatable and…funny as hell.

  • I wonder what their thoughts are on the Renex “Dumper” series?

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.