239 – Luke Carlson – Are you a Personal Trainer or a Business Owner?

Luke Carlson
Luke Carlson

Luke Carlson (Luke @ DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States.

Once a year, Luke and the Discover Strength team host the Resistance Exercise Conference. The conference provides incredible keynotes on exercise science and HIT business (like Dr Doug McGuff and Dr James Fisher), and life changing networking opportunities, which will retool and inspire you to take your personal training career to the next level and exceed your business goals.

In this mini episode, Luke Carlson shares some tips and insights on how to know what path fits you (personal trainer or business owner).

Want to be a business owner? Get proven systems from Luke inside HIT Business Membership



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Show Notes

  • 1:29 – The identity crisis
  • 8:50 – Joe Cirulli as Luke’s role model 
  • 11:47 – How to evaluate what area fits you
  • 22:52 – Read to master your craft

Selected Links from the Episode

People Mentioned

Listen to Luke Carlson’s other appearances on the podcast:

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