133 – Danny Lennon – How To Create A Podcast With Over 2-Million Downloads

Danny Lennon - Sigma Nutrition Radio

Danny Lennon is the founder of Sigma Nutrition, a provider of high-quality, evidence-based information and coaching on nutrition, performance & exercise. He’s also the host and founder of Sigma Nutrition Radio, which has become one of the most popular science-based podcasts on nutrition and exercise.

Contact Danny:

With the constant innovation in voice technology such as Amazon’s Alexa and Google Home, the market for voice content continues to grow. A podcast can be an excellent way to educate your audience and grow your business. Podcasts can be used to provide valuable content to your growing niche audience and promote products and services to drive more sales.

Owen Dockham and I talked about how he and other fitness business owners could use a podcast to address frequently asked questions about high-intensity training. Existing clients can then share this content with friends and this can bring referrals to your business.

Regardless if you have a fitness business, online shop, online coaching, or starting a podcast for its own sake, podcasts are a great strategy for building an audience, generating more traffic and getting more customers.

In this episode, Danny describes how he created one of the most popular nutrition and exercise podcasts in the world.

We cover:

  • How Sigma Nutrition started
  • Interview preparation
  • The Sigma Nutrition Radio business plan
  • Time Management
  • … and much more!

Listen below:

Listen to the Corporate Warrior Podcast on iTunesListen to the Corporate Warrior Podcast on Stitcher

Would you like to hear more from me on how to create a successful podcast? Check out this episode where I describe how to start a podcast, what equipment to use, how to find your niche, and much more (stream below or right-click here to download):

This episode is brought to you by Hituni.com, providers of the best online courses in high intensity training that come highly recommended by Dr. Doug McGuff, Dr James Fisher and Luke Carlson. Course contributors include world-class exercise experts like Drew Baye, Ellington Darden and Skyler Tanner. If you want to become an excellent HIT Personal Trainer, create a great team of trainers, build a successful fitness business or just significantly improve your knowledge of high intensity training, use CW10 to get 10% off courses – HERE

This episode is also brought to you by Health IQA life insurance company that helps health conscious people like runners, cyclists, weight lifters, HIT participants and more, get a lower rate on their life insurance.

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FREE HIT workout progress sheet and 20 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Bill DeSimone – Click Here

QUESTION(S) OF THE DAY: What was your biggest takeaway in this podcast? Please let me know in the comments below!

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