284 – John Zarbock – How to Build a Lifestyle ARX Business

John Zarbock
John Zarbock

John Zarbock (john @ biofitstl.com) is a veteran and currently serves in the Missouri National Guard as Deputy CIO for the 35th Infantry Division. He owns BioFit, a smart fitness biohacking studio that delivers evidence based exercise with state of the art specialized training machines. His goal is to help co-create as many super humans as he can and give his clients the tools to live their lives to their fullest potential. 

In this episode, John Zarbock shares his HIT journey, strategies on starting a biohacking studio, client acquisition tactics, key factors to business success, financial tips for startups, and much more.

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Show Notes

  • 2:11 – How John got into HIT and started a biohacking studio 
  • 13:39 – How to acquire your first clients
  • 20:51 – How to be a resilient business owner
  • 34:16 – Transformational power of HIT 
  • 39:50 – The pros of ARX machines
  • 46:44 – Key factors to BioFit’s success 
  • 53:39 – Client referral and website tips
  • 1:06:49 – Financial tips for HIT entrepreneurs
  • 1:24:39 – BioFit’s 3-year goal (building systems & processes)

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