280 – Luke Carlson – How to Build a Six-Figure HIT Studio “Lifestyle” Business

Luke Carlson
Luke Carlson

Luke Carlson (luke @ discoverstrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions, including virtual personal training, facilitated by educated and expert trainers.

Listen to my previous podcasts with Luke HERE.

In today’s episode, Luke Carlson shares tactics, principles, and mindset on how to generate a six figure income with a lifestyle business. We also cover topics on marketing, tax management, delegation, systems and processes, and much more.

Build your dream lifestyle HIT business



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Show Notes

  • 4:07 – What is a lifestyle business?
  • 6:25 – The growth trap/dilemma
  • 14:06 – How to build a lifestyle business
  • 21:40 – Essentialist approach to overwhelm
  • 26:02 – Paid marketing vs. Remarkable service/product
  • 31:27 – Discover Strength’s unique workout
  • 40:17 – Customer feedback, Operational decisions
  • 43:11 – The value of creating systems and processes
  • 50:33 – Hands off approach to building a lifestyle business
  • 55:52 – Tax management tactics

Selected Links from the Episode 

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