252 – James Fisher PhD and Luke Carlson – Will HIT Become Mainstream?

Luke Carlson and James Fisher PhD
Luke Carlson and James Fisher PhD

James Fisher PhD (james.fisher @ solent.ac.uk) is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He is regarded as one of the leading researchers in exercise science, and in particular, resistance training.

Luke Carlson (Luke @ DiscoverStrength.com) is the founder and CEO of Discover Strength, a fast growing personal training business based in Minneapolis and four other personal training facilities in Minnesota. Discover Strength offers a variety of strength training sessions facilitated by educated and expert trainers. Their personal training facilities are among the highest volume/revenue training facilities in the United States.

In this episode, we discuss the state of the HIT industry, HIT interest from different population groups, the HIT business landscape, trends in exercise machines, the future of HIT, and much, much more!

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This episode is brought to you by the Resistance Exercise Conference

Would you like to:

  • Learn from the top strength training professionals and researchers?
  • Network and connect with other exercise professionals from all over the world?
  • And get inspired, rejuvenated, and focused on your strength training business?

I certainly do, and that is why this will be my third appearance at REC. It’s my favourite weekend of the year, and I am so excited to attend again in March 2020.

So why should you attend REC?

Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson.

As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world.

As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results. REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits.

The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota.

Join me and register now over at ResistanceExerciseConference.com

If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at ResistanceExerciseConference.com

Resistance Exercise Conference

Show Notes

  • 1:53 – Current state of the HIT industry
  • 6:53 – HIT in sports 
  • 14:38 – HIT in different population groups
  • 24:15 – Why infighting is killing the HIT industry 
  • 30:53 – The future of HIT 
  • 45:57 – HIT vs. CrossFit
  • 53:59 – HIT business and the trend in motor-driven machines
  • 1:13:03 – Why start a HIT business now?

Selected Links from the Episode

People Mentioned

Comments 5

  • Good episode. I think that if one connects really good with clients/people it is possible to built a great company even if that company just touches hard exercise . One can promote HIT as it’s base with all the slogans and attracks people that want to ‘belong in that group ‘ yet shy away from the real hard exercise way of doing things. It ofcourse promotes some benefit and it is totally ok to act/think like that but sometimes I see general healthy looking people that fake HIT(as I see it anyway). I speak of experience………….they told me to not push people hard if they don’t want it, means keep clients. And this despite marketing that hard exercise is needed. What is it about people that just are not willing to invest in their health longterm and take up the iron and work god damned hard for short moments??

    • I appreciate the comment Ad. I think sometimes one has to meet people where they are, and then with experience, education, and great service, help get the client to increase their intensity level to yield maximum benefit. Interestingly, Discover Strength ask their clients with a survey if they want them to reduce intensity, keep it the same, or increase it, and invariably clients want more intensity. So perhaps people are prepared to work hard if they are inducted correctly.

  • Lawrence,
    Sure. And I think DS is a different concept in the HIT field, maybe that also generates a selection bias. Look, I just have a opinion on my experience, maybe limited . I never will say: the whole business has it wrong and I know what to do. No, not at all. But I don’t have the nerves to deal with people that are “lazy”in the aspect of their health yet want to be taken care of in a soft way. I see this different from what you mention above. If one starts something new there is a learning phase obviuous. But there has to be a willingness. There is much talk about maximum results within 20 minutes a week etc. That is something that feeds the lazy person and they will most often not workout hard (yes one can fake that subtile) as is needed (and max results aren’t possible anyway with such program, but that is another discussion). What will a facility owner do with them?? Fire them as client or pamper them?Not me, I’m not a baby(boomer)sitter. Again, this is general meant………..not absolute.
    I see way to many people with their small and bigger tummies (think skinny fat look) that claim to do HIT once a week for health/fitness. They, I think don’t get the whole picture and/or are not willing to take health serious enough. How serious do they take their workouts? It a about the whole picture, not what the facility offers but how the client sees it.

  • Lawrence,
    I’m ok with that.

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