250 – Walter Vendel – How to Implement the Entrepreneurial Operating System®

Walter Vendel fit20
Walter Vendel, CEO fit20

Walter Vendel (walter @ fit20.nl) is the CEO of fit20 Group, overseeing the expansion in the Netherlands and abroad in directing innovation. The first fit20 studio opened in 2009. Today, they have more than 150 studios in the Netherlands and continue to grow fast internationally having licensed Master Franchisees in 9 countries on 4 continents. 

fit20 is an innovative training studio that offered thousands of people worldwide an effective way to increase their health and fitness levels significantly by training just once a week for 20 minutes. fit20’s unique training removes the intimidation of a typical gym and blends personal training, and recovery to improve your strength and overall well-being. With a vision to help millions worldwide, fit20 offers a highly profitable franchising business model for prospective business owners.

Listen to my previous episode with Walter HERE, where he talks about how to build a successful fit20 franchise. Interested in starting your own fit20 franchise? Please fill in this form

In this episode, Walter Vendel discusses Gino Wickman’s book Traction, Entrepreneurial Operating System®, the six key business components, how fit20 implements EOS, and much, much more! 

Watch EOS Whirlwind Tour: How to Get More of What You Want Out of Your Business and learn more about EOS, the 6 core components of any business, and the 5 foundational tools. 

Access the HIT Business Traction Series with Luke Carlson inside HIT Business Membership



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This episode is brought to you by ARXFit.comARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

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This episode is also brought to you by the Resistance Exercise Conference

Would you like to:

  • Learn from the top strength training professionals and researchers?
  • Network and connect with other exercise professionals from all over the world?
  • And get inspired, rejuvenated, and focused on your strength training business?

I certainly do, and that is why this will be my third appearance at REC. It’s my favourite weekend of the year, and I am so excited to attend again in March 2020.

So why should you attend REC?

Well, firstly, there will be keynote presentations from exercise icons like Dr. Bente Klarlund Pedersen, Stuart Phillips PhD, James Fisher PhD, and Luke Carlson.

As a studio owner, you will learn business tactics and strategies on how to grow your business from the CEO of Discover Strength, the highest revenue producing strength training company in the nation. Moreover, you will grow your network by connecting with other strength training business owners from around the world.

As a personal trainer, REC will provide you with tangible training techniques to take back to your clients to implement right away for better results. REC is approved by ACSM, NASM, ACE, and NSCA for continuing education credits.

The conference will be held on the 27th and 28th March 2020 at the gorgeous Graduate Hotel, in Minneapolis, Minnesota.

Join me and register now over at ResistanceExerciseConference.com

If you want to take your strength training business to the next level and build a world class personal training and business network, you must attend. Please register now over at ResistanceExerciseConference.com


Show Notes

  • 3:10 – What is Entrepreneurial Operating System®?
  • 9:43 – Vision: Establishing vision and niche market
  • 20:57 – Fit20’s three uniques, proven process
  • 26:00 – How to use guarantees to boost sales
  • 32:38 – How to find the ideal franchise market
  • 37:59 – Data: Tracking, analysis, decision making
  • 46:59 – Process: Implementing systems and processes
  • 49:47 – Issues: Problem solving 
  • 51:07 – People: Right people and right seats
  • 52:17 – Traction: Executing the vision
  • 56:02 – How to make HIT more ubiquitous

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