100 – Simon Shawcross and the Story of HITuni – How He Started a HIT Business From Scratch and Effectively Marketed and Scaled His Way to Success (and What You Can Learn From It All)

Lawrence Neal training with Simon Shawcross
Lawrence Neal training with Simon Shawcross, the Founder of HITuni, a few years back.

Ladies and Gentlemen, welcome to the 100th episode of the Corporate Warrior podcast! For this milestone, I’m joined by master personal trainer, author of The ONE Diet ( Amazon US / Amazon UK ), and of course, founder of HITuni, Simon Shawcross.

In this episode, we talk about the story of how HITuni came to be: its inception from concept to creation, the journey Simon went on from preparation and development toward his very first sale, how he continuously develops and refines his courses, helps his trainers, and markets HITuni, and what every HIT enthusiast and budding entrepreneur can learn from his experience in starting, scaling, and marketing a HIT business successfully – you don’t want to miss this one!


Since this is a very special occasion, Simon and I also have a special treat for Corporate Warrior listeners: for a limited time only, you can get 15% off any HITuni course by using the coupon code CW100 when you sign up. So if you want to be a world-class personal trainer, learn everything you need to know to start your own HIT business, or even if you just want to really dig deep into high-intensity training for your own personal health and fitness journey, HITuni has the best HIT training and accreditation courses you can find, and only for the next week up until December 7th, you can get even more of a discount on all courses [this offer has expired! But you can still get 10% off using CW10 on all courses here]

Make sure you take advantage of this exclusive, limited offer: sign up for a HITuni course now and get 15% off when you use the coupon code CW100! [this offer has expired! But you can still get 10% off using CW10 on all courses here]


Want to hear more from Simon? Check out our previous episodes here: Part 1 and Part 2.

Contact Simon:


In this episode, we cover:

  • The story of HITuni and Simon’s very first sale
  • The HITuni advantage over other personal training and certification courses
  • The mindset and attitudes you need to have to start and grow a HIT business successfully
  • The most effective ways of marketing your HIT business for a variety of situations
  • … and much more!

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This episode is brought to you by ARXFit.comARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.

As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $1,000 OFF software licensing fees, please go to ARXfit.com and mention Corporate Warrior in the how did you hear about us field.


Subscribe to my emails to get a FREE HIT workout progress sheet and eBook with 6 podcast transcripts with guests like Dr. Doug McGuff, Drew Baye, and Skyler Tanner – Click here

QUESTION(S) OF THE DAY: How does high-intensity training fit within your particular lifestyle and schedule? Do you prefer doing a full-body HIT routine, or do you go for more of a split routine? Please let me know in the comments at the bottom of this post.

Show Notes

Click the link below to listen from the exact time stamp on Overcast:

Selected Links from the Episode

People Mentioned

Comments 2

  • Congrats on 100 episodes! Totally agree re having a child, when my son got old enough to start understanding the world a bit, talking, learning I realised that if I was going to give him the best upbringing possible that I was going to have to lead by example and become the best role model possible. Having the responsibility a child totally changed my life but not in the ways I thought it would. I have some further thoughts on the episode but I need time to get them written down.

    • Thank you for the comment Andrew. Yes, it’s quite enlightening for me to learn from people like Simon and see how that changes things. I have no children myself … yet. But it’s good to get some tips ahead of time!

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