Our membership community has the top high intensity training business owners and practitioners, including icons like Luke Carlson, Adam Zickerman, Dr Doug McGuff, Jeff Tomaszewski, Skyler Tanner, and James Fisher PhD.
Now, you can leverage their expertise and our exclusive blueprints to radically improve your studio profitability.
"Lawrence has helped connect me to the best people in this business. Having HIT Business Membership is so valuable and I look forward to working with Lawrence for years to come. My journey is just beginning. Lawrence, thank you for everything, you don't even know what you've done for me!"
Wayne Thacker, Owner, Quick Fit Indiana
"Thanks to the knowledge Lawrence has assembled, I started my studio and I'm so glad I did! Things are happening fast, and I continue to rely on Lawrence's work to grow and sustain my business. When a peer is ready to start their own business, I send them to Lawrence's work without hesitation. My own business wouldn't be what it is without him!"
Bryce Lee, Owner, StrengthSpace
"We have found the ultimate, objective resource for growing our fitness business and educating our people! I am so thankful for the work that Lawrence does, and that we have access to some of the most brilliant minds in existence. I HIGHLY recommend this program to anyone interested in learning and growing their business!"
Kyle Recchia, Chief Operating Officer, The Perfect Workout
For years you've been dreaming about opening your own studio.
And finally, you're there.
You love your new MedX and Nautilus machines and you visualized a busy line of clients going through each exercise station.
You imagined a team of motivated trainers providing a consistently excellent service to your happy clients.
You imagined a highly-profitable well-oiled machine.
You'd like to be able scale over time into a successful enterprise or just establish a popular studio that you can be proud of.
A foothold in the community.
You were SO EXCITED to start changing lives!
You're open for business but you're not getting enough prospects through the door.
You discover that fitness is a very competitive industry.
You don't have the messaging and marketing budgets or the physical presence of the more established and bigger facilities.
There aren't many HIT studios around, so you don't know how to price and package your services, find HIT trainers, or attract people to HIT.
You have no-one to learn from or really benchmark against.
You're not sure how to effectively generate leads and you're struggeling to actually convert prospects who do show up.
It's frustrating, because you know that your service is the most effective solution in your area.
It's the best thing for everyone.
Why doesn't everyone realize that?!
You may be struggling to get results with clients and keep them interested, engaged, and motivated.
And to make things worse, you don't know the best way to on-board and retain great trainers to grow your business.
You're training all the clients yourself.
You are STRESSED and overwhelmed.
You don't have time to work ON the business.
How are you going to keep the doors open if you can't get and retain clients?
You worry you're going to have to shut shop and return to your old life.
“Whether you’re just starting out, or, like me, wanting to take your business to the next level, HIT Business Membership provides you with everything you’ll need. From SOP templates, interviews with folks who’ve been there and done that, and discussion forums with your peers, this is your one stop shop for everything you’ll need moving forward. It’s helped my business immensely, and I can guarantee it will help yours.”
Craig Hubert, Owner, Get H.I.T. Montreal, Canada
"Being apart of the HIT Business Membership community not only provides you with the information needed to navigate this crazy world, but it also gives you access to your peers who are either dealing with the same questions, or have solved that problem before.
From switching over to auto-pay to mapping out target demographics; the membership, and it's members, have been a valuable resource for my team, and my business successes."
Blair Wilson, Owner, MedX Precision Fitness
In short, YES.
HIT Business consultant and Discover Strength CEO, Luke Carlson, consistently hears the the same theme:
"I love what I do, but you just can't make much money with a HIT studio."
You probably don't realise the true revenue potential of your studio.
Most owners assume that $150,000 to $300,000 in annual revenue is the upper limit.
Actually, HIT businesses are setup to make more money than virtually any model in our industry.
Luke states that:
"Personal strength training combined with high revenue per unit of time combined with relatively low capital requirements, offers an incredible value proposition, and is producing businesses with higher revenue per square foot than the vast majority of retail, restaurant, and fitness business models."
In reality, a 1,500 to 2,200 square foot high intensity training studio should easily generate $800,000 to $1,200,000 in sales.
Even smaller studios should generate more than $500,000.
The upside is far greater than you realise.
You just need the right mindset and proven strategies, tactics, and tools.
Most studio owners are trying to find that "magic" marketing tactic that is going to generate an endless steam of high quality leads.
It doesn't exist.
What most HIT Business owners don't know is that marketing starts with finding your Target Market. And understanding exactly who they are and what they need and want.
Everything in your business should be tailored to your target market. Including the the workout experience, the every online interaction, how they transact payment.
It's the same for your business differentiators or "3 uniques". These have to describe how you're different to your competition in a way that resonates with your target market.
Only after you have implemented the points above, should you even think about Facebook Ads, Brochures, or Instagram.
Most HIT business owners won't overcome the inertia or adjust their mindset in order to make the small but critical changes they must make to grow their business.
They haven't built the systems and processes to scale.
As a result, most HIT studio owners have businesses that are worth very little.
If and when you attempt to sell your business or go through any formal valuation process, you often find that business has very little value beyond you.
Not many people do resistance exercise.
The fitness industry is hyper competitive, and people will often opt for something easier or a "sweat-sesh", like spinning, jogging, or swimming.
This is due to a lack of proactive and reactive retention, which is making it difficult for you to keep hold of your clients.
There is one other feature, which is absolutely critical for high retention, High-Quality Workouts.
Maybe your workouts just aren't good enough?
This might be a sensitive topic for you. It really hits the ego.
The reality is that most HIT business operators need to upgrade the workout and provide more novelty.
The umbrella of HIT principles allows you to stay evidence-based whilst providing a ton of variety during the workout in terms of movement speed, exercise order, and advanced techniques.
"My goal is to become a great trainer. the information in the membership on exercise instructions and marketing (ultimately this boils down to effectively articulating HIT -- which I find myself attempting with clients in myriad ways), is all solid gold.
It's magical how you've gathered so many expert voices in a single hub.”
Jack Dresnick, Co-Owner, Express Strength
"I love being able to share ideas, knowledge and approaches with other trainers that are focused on the HIT approach to strength and conditioning. Interacting with like minded folks in the health and wellness field is refreshing, especially with how much of the "popular approaches" to conditioning are not as inclusive for all health and strength levels as HIT is.”
Amanda Lopez, EverStrongSF
It's not entirely your fault. It's a really confusing world out there.
The health and fitness business how-to is a BIG market. There are lots of online courses and subscriptions to choose from to help your business.
There's a lot of charlatans, but there are also those who are well intentioned and can work well.
You're a proactive business owner and you're happy to invest in solutions to help you grow your business. And so you invest in a few of these programs.
You start off feeling super motivated to learn and implement.
But this soon fizzles out.
They all suffer from the same problem – they don't understand high intensity training business. They don't understand YOUR business.
The next online program advert pops up on your computer.
You invest again, only to repeat the cycle.
Countless courses make it confusing, but even if you get that right, let's not play it down...
Entrepreneurship is Hard.
Regardless of how motivated or intelligent you are, you're going to have tough times.
If you're not prepared to go through some hardship, entrepreneurship is not for you.
You need to be resilient and have the right atittude.
One of the hardest things about becoming an entrepreneur is going from having one role (as an employee) to many roles.
Your training clients, making sales, doing marketing, managing finance, the list goes on.
In the beginning, you may have to learn how to manage these responsibilites whilst growing your business.
Needless to say, when you start a HIT Business, there's a lot riding against you.
The problem is that you are an expert in exercise, but not necessarily in business, which at times, makes you feel inadequate or a bit unqualified to run and grow the business.
HIT strength training studios can be wildly profitable. I understand how frustrating it is to work incredibly hard yet not make the type of living you desire.
That's why you need a community of like-minded HIT entrepreneurs and proven HIT business blueprints to help you.
You need a one-stop shop for all your HIT Business needs.
You're probably a very hard worker.
I imagine you're working early mornings, late nights, and 50-80+ hour work weeks. 6-7 day work weeks are probably your norm.
With the right systems, you will be able to spend less time IN your business and more time ON your business.
You will be able to focus on your highest value work. The work you do best. The work you love.
All the while, significantly increasing your studio profit.
Isn't that why you got into this in the first place!?
If you take this new path. A path I will soon introduce you to.
You can expect to put an end to:
And instead, you’ll enjoy:
And ultimately, help you grow our business from 6 to 7-figures and beyond, without working yourself to the bone.
Hi, I’m Lawrence Neal, Founder of High Intensity Business.
In the past five years, we've helped many high intensity training entrepreneurs start and build successful HIT businesses.
Right now, we have 60+ clients generating an average of $500,000/year within the HIT Business Membership community. Including many top names you probably know.
HIT Business Membership combines the collective experience and expertise from the best in the HIT industry.
We are uniquely qualified to help you grow your business:
HIT Business Membership is the one place we put all of our top information products.
Learn the essentials of growing a high intensity training business, including sales and marketing, client and trainer retention, operations management and systems, personal training, equipment acquisition, building a great team, and much, much more.
Get a CLEAR action plan in typically less than 1-Hour.
Content contributors include successful high intensity training business owners, executives, and leading exercise scientists including Luke Carlson, Hannah Stael von Holstein, Kyle Recchia, Dr Doug McGuff, James Fisher PhD, and many more.
HIT Business Membership indexes all of the private and public content in one place. This means that you can search for practically ANY solution you need to help you with your HIT Business.
"The content in here is like stumbling into the Alexandria Library of HIT and HIT Business. HIT Business Membership is akin to having access to a goldmine of valuable knowledge. Not only that, but it is ever expanding because of Lawrence's efforts and the contribution of the members. Just like Florence, Italy was the hotspot of the Renaissance movement, the HIT Business Membership is the Renaissance of HIT Business and Training. To those who hear the call to action from HIT, here is the invitation to be a part of the HIT Renaissance revolution!"
Cass Av, Owner and Trainer of Innate Strength Personal Training
How To Generate More Leads
This is where you use proven blueprints from HIT industry experts to create a business with a strong lead generation system, which attracts lots of high quality clients to your business.
Richard said the following about the content How to Generate 200 Leads with Event Marketing:
"Lawrence, this is worth my membership x 1,000."
Richard Wolff, Owner, MEDFitness
How To Convert More Sales
This is where you can create the systems from the best in HIT business to help you close >70% of your introductory consultations or workouts.
How To Retain Clients
This is where you learn how to reactively and proactively retain your clients, which is the key to growing a highly profitable HIT business.
How To Price & Package Services Effectively
Price and package your products and services to attracts the best clients, increase buyer frequency, and generate maximum profit for your business.
Bob Tomb said this about the content How To Raise Prices:
"Luke provides such powerful content! So fortunate to have you both leading the charge for improving our businesses!"
Bob Tomb, Owner, Hidden Gym
How To Scale Your Business
Create the systems and processes so that your business can run WITHOUT you, whilst maximising efficiency and customer experience.
How To Build A Great Team
Attract only the highest quality candidates to your business and efficiently select the best fit using proven recruitment processes. This is also where you create compensation plans to keep your best trainers happy and maximise business growth.
Improve Your Personal Training
Cultivate you and your teams personal training skills by learning how to execute every area of personal training to help your clients stay interested, engaged, and get the best results.
You get access to over 60 HIT entrepreneurs around the world.
You can ask questions, get feedback, and find out what’s working for them now. And use their hard-won knowledge to shortcut your success even more.
Many of our members earn over 6-figures in their businesses. Several have even passed the $1,000,000/year mark.
Together, they represent a variety of HIT businesses from non-studio operators to 100+ studio locations. Business types include traditional MedX/Nautilus based HIT Studios, Smart Gyms (ARX, Pheonix, Vasper, CAR.O.L), Franchisors, and Startups (basic equipment and mobile/big box HIT personal trainers).
"The community forum is my favourite feature. The opportunity for members to post questions and comments and receive feedback from many others, all in one place."
Rick Staddon, Owner, Vitality Personal Training, Inc
CEO & Founder, Discover Strength
Dr Doug McGuff
ER Physician, Owner, Ultimate Exercise, and co-author of Body By Science
Exercise Physiologist and Owner, Smart Strength, Austin
James Fisher PhD
Leading exercise scientist focused primarily on resistance training
CEO, Live Oak Strength and Co-Founder, EverstrongSF
Owner, MedX Precision Fitness
High-Intensity Trainer and Owner, HITuni.com
Owner, MaxStrength Fitness
Each month we conduct a live Q&A. You can attend and ask questions live with successful HIT business owners, executives, and exercise scientists. We record every Q&A for future reference. When you join, you can go back through the prior recordings which will be instantly available to you.
This is an incredibly opportunity to ask successful HIT business operators how to overcome ANY challenge in your business.
And you will be able to ask the greatest exercise minds (that understand HIT) how to find solutions to EVERY personal training challenge.
Access to these individuals would otherwise cost you thousands of dollars in online consultations and events.
BONUS – If you prefer to read than listen, we have fully transcribed all content. Enjoy your training in word-for-word transcribed PDFs. Otherwise, we have created MP3 audio downloadable trainings so can get training on the go.
We don’t make you wait for a weekly email with training videos. Inside the forum, you’ll have instant access to all the audio files, PDFs, periodically updated, neatly organized in one place!
You will get a presonalised service from Lawrence Neal in your own private members area.
Here is how the coaching works:
You start a private coaching discussion thread in our private forum. Only you and Lawrence can see this discussion.
Lawrence will help answer your most pressing questions, help you find the solutions you need and even create content specifically for you.
Together you can plan your business, grow it profitably and in private.
"My favourite features are the 1-on-1 support from Lawrence and the business systems information."
Joel Yakowitz, Owner, Body Science/Dexafit Seattle
"Having access to all the high class information and different attitudes and approaches to the high intensity training business is unique on the internet."
Michael Fach, Owner, X90Seconds
When you join HIT Business Membership, you get:
"Owning a personal training business has various challenges that include issues with pricing, scheduling, working with specific clients, etc. Lawrence's podcasts have helped me get focused on what is really essential, and my business continues to benefit from his advice.”
Matt Nairn, Owner, Mint Fitness
"Listening to the High Intensity Business regularly over the last few years has allowed me to simultaneous learn from, feel connected to, and be challenged by a wide variety of resistance training thought leaders. Lawrence has connected me to a community that both challenges my current thinking and continually fuels my passion for all things HIT."
Luke Carlson, Founder and CEO, Discover Strength
Look, you can continue to hustle and grind and try and do things the old way.
You can buy that generic fitness business book, join a generic fitness business mastermind, or that generic fitness business course, but most likely you will continue to be overwhelmed.
You may get so stressed out and overworked that you start to decline physically. How ironic, since you started this business to improve people's health using yourself as an example to others.
There is no reason to undermine your health when doing this business.
You now have access to a new solution.
You can join HIT Business Membership, where you get access to a one-stop-shop with everything you need to know to build the high-intensity training business you've dreamed about.
HIT Business Membership is the ONLY online resource where all the content, community, monthly Q&As, and coaching is tailored to your specific business, high intensity strength training.
You no longer have to try and apply generic fitness business concepts to your business. Now you have access to proven solutions that work in a HIT Business time and time again.
Now you have the formula to build a highly profitable high-intensity training business, which helps you become independently wealthy, live passionately, and make your mark on the world.
And you can do all that whilst working reasonable hours, spending time with your family, and getting your weekends back.
HIT Business Membership has helped members do just that and dramatically increase their productivity.
The sooner you join HIT Business Membership. The sooner we can do that for you.
I look forward to working with you.
Total Value: $18,246/year
"By listening to the podcasts from other studio owners/operators experiences building their business and brand, I have picked up real "pearls" that have had an impact on my thinking and specific business practices that have been of tremendous value to me personally and helped our business grow and thrive. Thank you Lawrence for High Intensity Business."
Ed Collins, Owner, SIMPLY STRONG
"When I first started listening to High Intensity Business, it almost felt like I was hosting the show, because almost every question Lawrence asked was exactly what I wanted to know. Lawrence's passion for entrepreneurship and health have helped me launch my own High Intensity Training business, as well as get me into the best shape of my life.”
Matt Carstens, Owner, Efficient Fitness
Q: My next step is to hire and grow. Does your service provide blueprints for already established HIT studios?
A: Yes, the membership provides blue prints (MP3s and PDFs) on how to build a successful team, grow your client base, set up systems and processes, and much more.
Q: Do you have any time proven methods of advertising for HIT ARX workouts?
A: Yes, the membership provides blue prints (MP3s, PDFs, and Video) on how to generate leads with social media ads, events, challenges, and much more.
Q: How long is the term and what currency are you using?
A: The minimum term is one month and the currency is in US Dollars. Members can sign up on a monthly term or get a great saving on an annual term.
Q: What platform do you use for the Live Monthly Q&A and what day is it scheduled?
A: The Q&A experts are typically leading researchers and HIT entrepreneurs, and we do our best to schedule a mutually beneficial time for the attendees and the expert guest. We schedule a day towards the end of every month. All Live Q&As are recorded for future reference and for members who are unable to attend. We use GoToWebinar software to host the Q&A. GoToWebinar are the market leader in webinar software and provide a great user experience.
Q: Just curious to know if you have ascension programmes within membership?
A: Once you become a member, you get instant access to everything. There are no additional fees or ascension programs (upselling of premium programs). We may ocassionally promote relevant offers from our partners (sometimes at a reduced price) that will add value to your HIT business.
"The HIT Business Membership has made a huge difference in my business. The consolidation of resources surrounding educating clients, developing systems, and expanding service offerings has not only helped me dream better about where my business can go but it has also allowed me to make changes to how I do things RIGHT NOW that have positively impacted our bottom line. Highly recommended!"
Skyler Tanner, Owner, Smart Strength
"In just 10 months after opening, my business partner and I are consistently grossing over $20,000 a month from one location, and continuing to grow each week. All our systems have been upgraded by the knowledge gained from HIT Business Membership."
Owen Dockham, CEO, Live Oak Strength and Co-Founder, EverStrongSF
"HIT business membership is very beneficial to any HIT trainer wanting to start and/or grow a HIT business! Highly recommend!"
Nathan Cook, Evolution Fitness
"Lawrence and the HIT Business Membership are incredible. I learn so much from the blogs posts, podcasts, and recommended reading sources. It is the best continuing education money I spend hands down. Lawrence is always quick to respond to my questions and comments and he genuinely cares about my growth and success. It is so great to have someone in the HIT community that brings us all together. His programs are so worth it!"
John Zarbock, Owner, FREEDOM FITNESS
"YOU are amazing!!!! You energy is intoxicating. I sincerely appreciate all you have to offer. You are an amazing resource. The investment you provide is so personal. Thank you for all you have done."
Robin Wright, Personal Trainer, Main Street Fitness