Introducing the Formula to Building a Profitable High Intensity Training Business Online!

Protect your HIT Business, retain clients, and make revenue during the shut down.

The Only All-In-One HIT Business Solution

We've helped 60+ HIT entrepreneurs grow their business, and with the spread of the Coronavirus (COVID-19), you can now leverage their expertise, our exclusive business and personal training blueprints, and private coaching from Lawrence to build a profitable online HIT business.

Our membership community has the top high intensity training business owners and practitioners, including icons like Luke Carlson, Walter Vendel, Adam Zickerman, Dr Doug McGuff, Jeff Tomaszewski, Skyler Tanner, and James Fisher PhD.

You get:

  • Private forum-based coaching from Lawrence Neal to help you get results quickly.
  • Immediate access to checklists, forms, systems, manuals, SOPs, and other resources used by the best in HIT business.
  • Monthly Q&As with the top HIT business owners, practitioners, and exercise scientists.
  • Exclusive content (MP3s and PDFs) to help you grow your online business fast.
  • Exclusive access to a high-calibre community of HIT entrepreneurs.
  • Updates about the latest HIT events.
  • Access to the best services and freelancers to help you with your business.

Here's what current members have to say:

Wayne Thacker

"Lawrence has helped connect me to the best people in this business. Having HIT Business Membership is so valuable and I look forward to working with Lawrence for years to come. My journey is just beginning. Lawrence, thank you for everything, you don't even know what you've done for me!"

Wayne Thacker, Owner, Quick Fit Indiana

Kyle Recchia

"We have found the ultimate, objective resource for growing our fitness business and educating our people! I am so thankful for the work that Lawrence does, and that we have access to some of the most brilliant minds in existence. I HIGHLY recommend this program to anyone interested in learning and growing their business!"

Kyle Recchia, Chief Operating Officer, The Perfect Workout

Bryce Lee

"Thanks to the knowledge Lawrence has assembled, I started my studio and I'm so glad I did! Things are happening fast, and I continue to rely on Lawrence's work to grow and sustain my business. When a peer is ready to start their own business, I send them to Lawrence's work without hesitation. My own business wouldn't be what it is without him!"

Bryce Lee, Owner, StrengthSpace


The Coronavirus is here and it's hit the economy hard.

If you were already running a studio, you've probably had to close.

We don't know how long this is going to last, and you still need to make revenue.

With your health and fitness expertise, you are perfectly placed to help people remotely.

With every crisis there is opportunity, and the opportunity here is to help your clients get excellent results within the comfort of their own home.

There is a deluge of online health and fitness "experts" and the market is crying out for knowledgable remote HIT coaches and evidence-based online services.

The good news is that there is a HUGE market for online fitness services, and may already have raving fans in your existing clients.

This is a wonderful opportunity to develop a profitable online revenue stream in your business. One that will help you weather the storm and build a robust business for the future.

And when/if you open your studio, you can continue generating additional revenue with this service. You can help clients when they travel and and when they can't find time for personal training.

This is a great opportunity to continue to serve your clients and generate revenue NOW.

Where to start?

BUT you don't know how to effectively transition from a studio business to virtual fitness services...

It's alien to you.

You feel overwhelmed by the options and technology.

You need help.

Craig Hubert

“Whether you’re just starting out, or, like me, wanting to take your business to the next level, HIT Business Membership provides you with everything you’ll need. From SOP templates, interviews with folks who’ve been there and done that, and discussion forums with your peers, this is your one stop shop for everything you’ll need moving forward. It’s helped my business immensely, and I can guarantee it will help yours.”

Craig Hubert, Owner, Get H.I.T. Montreal, Canada

Blair Wilson

"Being apart of the HIT Business Membership community not only provides you with the information needed to navigate this crazy world, but it also gives you access to your peers who are either dealing with the same questions, or have solved that problem before.  

From switching over to auto-pay to mapping out target demographics; the membership, and it's members, have been a valuable resource for my team, and my business successes."

Blair Wilson, Owner, MedX Precision Fitness

It's a "Crowded Market"

You might be concerned that online fitness is a crowded market.

You hear lots of nay sayers saying that about every opportunity!

A crowded market is often a GOOD THING!

It means that there are lots of hungry buyers.

And the beauty of this opportunity is that you don't even need thousands of clients. You probably only need clients in the double digits to generate a lot of profit.

And you may have some huge advantages. You may already have personal training clients and lots of knowledge and experience.

In 2019, Business Insider reported that the fitness industry was valued at nearly $100 billion.

One study made the following predictions regarding the US Fitness app market size:

Fitness industry

People have become OBSESSED with their health.

And with the spread of Coronavirus, millions of people are stuck at home crying out for health and fitness solutions, and something to do!

Jack Dresnick

"My goal is to become a great trainer. the information in the membership on exercise instructions and marketing (ultimately this boils down to effectively articulating HIT -- which I find myself attempting with clients in myriad ways), is all solid gold.  

It's magical how you've gathered so many expert voices in a single hub.”  

Jack Dresnick, Co-Owner, Express Strength

Amanda Lopez

"I love being able to share ideas, knowledge and approaches with other trainers that are focused on the HIT approach to strength and conditioning. Interacting with like minded folks in the health and wellness field is refreshing, especially with how much of the "popular approaches" to conditioning are not as inclusive for all health and strength levels as HIT is.”

Amanda Lopez, EverStrongSF

Generic fitness business coaches don't understand high intensity training...

The health and fitness business How-To market is BIG. There are lots of online courses and subscriptions to choose from to help your business.

There's a lot of charlatans, but there are also those who are well intentioned and can work well.

You're a proactive business owner and you're happy to invest in solutions to help you grow your business.

Perhaps you've invested in a few of these programs in the past?

You start off feeling super motivated to learn and implement. 

But this soon fizzles out.

They all suffer from the same problem – they don't understand high intensity training business. They don't understand YOUR philosophy and business.

The next online program advert pops up on your computer. 

You invest again, only to repeat the cycle.

Let's turn things around!

If you take this new path. A path I will soon introduce you to. 

You can expect to put an end to:

  • Gloomy uncertainy
  • Not knowing how to get a steady stream of clients
  • Losing clients
  • Not knowing how to scale effectively
  • The overwhelm of not knowing the best way to grow your business
  • Grinding 24/7


And instead, you’ll enjoy:

  • A steady stream of high quality new clients
  • Long term client retention
  • More free time
  • More profit
  • Reduced stress

How to Build a Highly Profitable High Intensity Training Business Online

Hi, I’m Lawrence Neal, Founder of High Intensity Business.

In the past five years, we've helped many high intensity training entrepreneurs start and build successful HIT businesses.  

Right now, we have 60+ clients generating an average of $500,000/year within the HIT Business Membership community. Including many top names you probably know.

HIT Business Membership combines the collective experience and expertise from the best in the HIT industry. 

We are uniquely qualified to help you grow your business:

  • We host the #1 HIT podcast "High Intensity Business" (formerly "Corporate Warrior") with 15,000+ monthly listeners.
  • We collaborate with the top HIT entrepreneurs like Luke Carlson, Kyle Recchia, Patty Durell, Patrik Meier, Blair Wilson, Josh Jarrett, and many more.
  • We have built a thriving community with the biggest names in HIT and ambitious entrepreneurs at all levels like Luke Carlson (CEO, Discover Strength), Dr Doug McGuff (Author, Body by Science), Jeff Tomazsewki (Max Strength), Blair Wilson (MedX Precision Fitness), and Ann-Marie Anderson (Ideal Exercise and Seattle HIT).
  • I have 10 years experience in complex B2B technology sales, generating $10,000,000+ in contract revenue. I have a strong sales and online business acumen, which I can use to help you with your online HIT Business.
Doug McGuff REC 2019
HIB pod
ARX interview

What you’ll get:

Instant Access to Unique High-Value Content 

HIT Business Membership is the one place we put all of our top information products.

Learn the essentials of growing a high intensity training business, including sales and marketing, client and trainer retention, operations management and systems, personal training, equipment acquisition, building a great team, and much, much more. 

Content contributors include successful high intensity training business owners, executives, and leading exercise scientists including Luke Carlson, Hannah Stael von Holstein, Kyle Recchia, Dr Doug McGuff, James Fisher PhD, and many more.

HIT Business Membership indexes all of the private and public content in one place. This means that you can search for practically ANY solution you need to help you with your HIT Business.

membership content
Bob Tomb

Bob Tomb said this about the content How To Raise Prices:

"Luke provides such powerful content! So fortunate to have you both leading the charge for improving our businesses!"

Bob Tomb, Owner, Hidden Gym

Connect with 60+ High-Performing HIT Entrepreneurs

You get access to over 60 HIT entrepreneurs around the world.

You can ask questions, get feedback, and find out what’s working for them now. And use their hard-won knowledge to shortcut your success even more. 

Together, they represent a variety of HIT businesses from non-studio operators to 100+ studio locations. Business types include traditional MedX/Nautilus based HIT Studios, Smart Gyms (ARX, Pheonix, Vasper, CAR.O.L), Franchisors, and Startups (basic equipment and mobile/big box HIT personal trainers).

All looking to transition online for an uncertain future.

Kieser Training
Cassandra Av

"The content in here is like stumbling into the Alexandria Library of HIT and HIT Business. HIT Business Membership is akin to having access to a goldmine of valuable knowledge. Not only that, but it is ever expanding because of Lawrence's efforts and the contribution of the members. Just like Florence, Italy was the hotspot of the Renaissance movement, the HIT Business Membership is the Renaissance of HIT Business and Training. To those who hear the call to action from HIT, here is the invitation to be a part of the HIT Renaissance revolution!"

Cass Av, Owner and Trainer of Innate Strength Personal Training

Rick Staddon

"The community forum is my favourite feature. The opportunity for members to post questions and comments and receive feedback from many others, all in one place."

Rick Staddon, Owner, Vitality Personal Training, Inc

Leverage the expertise of members like:

Luke Carlson

Luke Carlson

CEO & Founder, Discover Strength

Dr Doug McGuff

Dr Doug McGuff

ER Physician, Owner, Ultimate Exercise, and co-author of Body By Science

Skyler Tanner

Skyler Tanner

Exercise Physiologist and Owner, Smart Strength, Austin

Dr James Fisher

James Fisher PhD

Leading exercise scientist focused primarily on resistance training

Owen Dockham

Owen Dockham

CEO, Live Oak Strength and Co-Founder, EverstrongSF

Blair Wilson

Blair Wilson

Owner, MedX Precision Fitness

Simon Shawcross

Simon Shawcross

High-Intensity Trainer and Owner,

Jeff Tomaszewski

Jeff Tomaszewski

Owner, MaxStrength Fitness

Access Live Monthly Q&As with Experts

Each month we conduct a live Q&A. You can attend and ask questions live with successful HIT business owners, executives, and exercise scientists. We record every Q&A for future reference. When you join, you can go back through the prior recordings which will be instantly available to you.  

This is an incredibly opportunity to ask successful HIT business owners how to overcome ANY challenge in your business.  

And you will be able to ask the greatest exercise minds (that understand HIT) how to find solutions to EVERY personal training challenge.  

Access to these individuals would otherwise cost you thousands of dollars in online consultations and events.  

BONUS – If you prefer to read than listen, we have fully transcribed all content. Enjoy your training in word-for-word transcribed PDFs. Otherwise, we have created MP3 audio downloadable trainings so can get training on the go.  

We don’t make you wait for a weekly email with training videos. Inside the forum, you’ll have instant access to all the audio files, PDFs, periodically updated, neatly organized in one place!

Monthly Q&A

Private Coaching with Lawrence

You will get a presonalised service from Lawrence Neal in your own private members area.  

Here is how the coaching works:  

You start a private coaching discussion thread in our private forum. Only you and Lawrence can see this discussion.

Lawrence will help answer your most pressing questions, help you find the solutions you need and even create content specifically for you.  

Together you can plan your business, grow it profitably and in private.

Joel Yakowitz

"My favourite features are the 1-on-1 support from Lawrence and the business systems information."

Joel Yakowitz, Owner, Body Science/Dexafit Seattle

Michael Fach

"Having access to all the high class information and different attitudes and approaches to the high intensity training business is unique on the internet."

Michael Fach, Owner, X90Seconds

A recap of everything you get when you join HIT Business Membership...

When you join HIT Business Membership, you get: 

  • Private forum-based coaching from Lawrence Neal to help you get results quickly.
  • Immediate access to checklists, forms, systems, manuals, SOPs, and other resources used by the best in HIT business.
  • Monthly Q&As with the top HIT business owners, practitioners, and exercise scientists.
  • Exclusive content (MP3s and PDFs) to help you grow your online business fast.
  • Exclusive access to a high-calibre community of HIT entrepreneurs.
  • Updates about the latest HIT events.
  • Access to the best services and freelancers to help you with your business.
Matt Nairn

"Owning a personal training business has various challenges that include issues with pricing, scheduling, working with specific clients, etc. Lawrence's podcasts have helped me get focused on what is really essential, and my business continues to benefit from his advice.”  

Matt Nairn, Owner, Mint Fitness

Luke Carlson

"Listening to the High Intensity Business regularly over the last few years has allowed me to simultaneous learn from, feel connected to, and be challenged by a wide variety of resistance training thought leaders. Lawrence has connected me to a community that both challenges my current thinking and continually fuels my passion for all things HIT."

Luke Carlson, Founder and CEO, Discover Strength

Gain instant access and let me help you build a profitable online HIT Business

Join today for just $79 USD/Month

Ed Collins from Simply Strong

"By listening to the podcasts from other studio owners/operators experiences building their business and brand, I have picked up real "pearls" that have had an impact on my thinking and specific business practices that have been of tremendous value to me personally and helped our business grow and thrive. Thank you Lawrence for High Intensity Business."

Ed Collins, Owner, SIMPLY STRONG

Matthew Carstens

"When I first started listening to High Intensity Business, it almost felt like I was hosting the show, because almost every question Lawrence asked was exactly what I wanted to know. Lawrence's passion for entrepreneurship and health have helped me launch my own High Intensity Training business, as well as get me into the best shape of my life.”  

Matt Carstens, Owner, Efficient Fitness

Click below to get started 


Frequently Asked Questions

Q: How long is the term and what currency are you using?

A: The minimum term is one month and the currency is in US Dollars. Members can sign up on a monthly term or get a great saving on an annual term.

Q: What platform do you use for the Live Monthly Q&A and what day is it scheduled?

A: The Q&A experts are typically leading researchers and HIT entrepreneurs, and we do our best to schedule a mutually beneficial time for the attendees and the expert guest. We schedule a day towards the end of every month. All Live Q&As are recorded for future reference and for members who are unable to attend. We use GoToWebinar software to host the Q&A. GoToWebinar are the market leader in webinar software and provide a great user experience.

Q: Just curious to know if you have ascension programmes within membership?

A: Once you become a member, you get instant access to everything. There are no additional fees or ascension programs (upselling of premium programs). We may ocassionally promote relevant offers from our partners (sometimes at a reduced price) that will add value to your HIT business.

The HIT Business Membership has helped many people start and grow their HIT business:

Skyler Tanner

"The HIT Business Membership has made a huge difference in my business. The consolidation of resources surrounding educating clients, developing systems, and expanding service offerings has not only helped me dream better about where my business can go but it has also allowed me to make changes to how I do things RIGHT NOW that have positively impacted our bottom line. Highly recommended!"

Skyler Tanner, Owner, Smart Strength

Owen Dockham

"In just 10 months after opening, my business partner and I are consistently grossing over $20,000 a month from one location, and continuing to grow each week. All our systems have been upgraded by the knowledge gained from HIT Business Membership."

Owen Dockham, CEO, Live Oak Strength and Co-Founder, EverStrongSF

Nathan Cook

"HIT business membership is very beneficial to any HIT trainer wanting to start and/or grow a HIT business! Highly recommend!"

Nathan Cook, Evolution Fitness

John Zarbock

"Lawrence and the HIT Business Membership are incredible. I learn so much from the blogs posts, podcasts, and recommended reading sources. It is the best continuing education money I spend hands down. Lawrence is always quick to respond to my questions and comments and he genuinely cares about my growth and success. It is so great to have someone in the HIT community that brings us all together. His programs are so worth it!"  

John Zarbock, Owner, FREEDOM FITNESS

Robin Wright

"YOU are amazing!!!! You energy is intoxicating. I sincerely appreciate all you have to offer. You are an amazing resource. The investment you provide is so personal. Thank you for all you have done."  

Robin Wright, Personal Trainer, Main Street Fitness

Click Below And Let’s Get Started Today…

Questions? Email me: