I’m Lawrence. Nice to meet you! I love high intensity training and business.
What is High Intensity Business?
What makes High Intensity Business different?
I have an insatiable appetite to learn and create content to help you optimise your high intensity training protocols and grow your strength training business.
I interview subject-matter experts (big-names and underground unknowns) to find exclusive, no B.S. information on high intensity training and how to build a HIT business.
My guests and I cover personal training, high intensity strength training, nutrition, and health, and on the fitness business side we explore HIT business best practices, time management, sales, marketing, retention, operations management, building a team, pricing and packaging, developing talent, acquiring exercise machines and equipment, and much, much more.
Where most podcasts might gloss-over such topics, I go deep. I ask the questions that bother me every time I step into the shower. The questions that no-one ever seems to ask. The questions, you, are dying to ask.
I started High Intensity Business after having the epiphany that redefined what I considered to be “effective exercise”.
My journey starts here…
It’s Sunday evening 22nd July 2012 and I’m sitting down planning my workouts for the week:
- Monday – Running and “Core” Work
- Tuesday – Upper Body Strength Training and Grip
- Wednesday – Interval Sprints
- Thursday – Lower Body Strength Training and Grip
- Friday – Hill Sprints
- Saturday – 90 minute run
- Sunday – 45 minute Run
I pointlessly penciled in other activities in the few available spaces, knowing full well they weren’t going to get done.
I planned my life around the workouts that should have come second to my relationships, family, and mission. The result: my career suffered, businesses failed, and I never saw family. I was pretty unhappy.
14 months later, things were very different. I watched this video by Dr Doug McGuff. It was a game changer.
On a Sunday evening (29th September 2013), I sat down to plan my week. I planned when I was going to see friends and family, work on my business, network, develop/acquire skills for my day job, attend seminars, and play sport.
Once I had filled this in, I penciled in a single 15-minute workout for Tuesday evening, knowing it would provide all the benefits and more of my previous 6 to 8 training sessions per week with minimum wear and tear on my body.
My journey took a turn.
I realised that, like exercise, I was ineffectively managing my life. I started to hunt for the critical counterintuitive in everything. Looking for the principles, strategies, hacks, and tactics to build a better life. Default living just didn’t make sense to me.
Whenever you find yourself on the side of the majority, it is time to pause and reflect.
– Mark Twain
I began to apply the same perspective to every area of my life and started seeing amazing results:
- Built the High Intensity Business blog and podcast (almost 100 5-STAR reviews and over 500,000 total downloads).
- Became the top sales person for Node4 (achieving over 180% of annual target, closing multiple multi-million dollar contracts).
- Self-published 2 eBooks on how to optimise fat loss.
- Created the #1 HIT Business Membership, helping high intensity training business owners and personal trainers grow their business with exclusive content, community, and Live Q&As.
- Built and maintained a muscular and lean physique (~10% body fat year-round)
In High Intensity Business, I have created a platform to document my own story and create high value content on two of my biggest passions: high intensity training and HIT business.
I want to add to my list above by helping you learn all about high intensity training and build your strength training business. I want to help you achieve your goals without sacrificing time for the most important things: friends, family, and fun.
Let’s get started!