I’m Lawrence. Nice to meet you! I love high intensity training and business.
What is High Intensity Business?
So you’re running a small high intensity training business and you’re trying to grow. But ….. it’s a tough world out there. How do you attract enough customers? How do you retain those customers? And how can you effectively compete with traditional health and fitness businesses?
Imagine if you could understand exactly how to start a HIT business, grow your customer base, attract great personal trainers, acquire the right exercise equipment, open new locations, and build your dream business.
What makes High Intensity Business different?
I have an insatiable appetite to learn and create content to help you optimise your high intensity training protocols and grow your strength training business.
I interview subject-matter experts (big-names and underground unknowns) to find exclusive, no B.S. information on high intensity training and how to build a HIT business.
My guests and I cover personal training, high intensity strength training, nutrition, and health, and on the fitness business side we explore HIT business best practices, time management, sales, marketing, retention, operations management, building a team, pricing and packaging, developing talent, acquiring exercise machines and equipment, and much, much more.
Where most podcasts might gloss-over such topics, I go deep. I ask the questions that bother me every time I step into the shower. The questions that no-one ever seems to ask. The questions, you, are dying to ask.
I started High Intensity Business after having the epiphany that redefined what I considered to be “effective exercise”.
My journey starts here…
It’s Sunday evening 22nd July 2012 and I’m sitting down planning my workouts for the week:
- Monday – Running and “Core” Work
- Tuesday – Upper Body Strength Training and Grip
- Wednesday – Interval Sprints
- Thursday – Lower Body Strength Training and Grip
- Friday – Hill Sprints
- Saturday – 90 minute run
- Sunday – 45 minute Run
I pointlessly penciled in other activities in the few available spaces, knowing full well they weren’t going to get done.
I planned my life around the workouts that should have come second to my relationships, family, and mission. The result: my career suffered, businesses failed, and I never saw family. I was pretty unhappy.
14 months later, things were very different. I watched this video by Dr Doug McGuff. It was a game changer.
On a Sunday evening (29th September 2013), I sat down to plan my week. I planned when I was going to see friends and family, work on my business, network, develop/acquire skills for my day job, attend seminars, and play sport.
Once I had filled this in, I penciled in a single 15-minute workout for Tuesday evening, knowing it would provide all the benefits and more of my previous 6 to 8 training sessions per week with minimum wear and tear on my body.
My journey took a turn.
I realised that, like exercise, I was ineffectively managing my life. I started to hunt for the critical counterintuitive in everything. Looking for the principles, strategies, hacks, and tactics to build a better life. Default living just didn’t make sense to me.
Whenever you find yourself on the side of the majority, it is time to pause and reflect.
– Mark Twain
I began to apply the same perspective to every area of my life and started seeing amazing results:
- Built the High Intensity Business blog and podcast (almost 100 5-STAR reviews and over 500,000 total downloads).
- Became the top sales person for Node4 (achieving over 180% of annual target, closing multiple multi-million dollar contracts).
- Self-published 2 eBooks on how to optimise fat loss.
- Created the #1 HIT Business Membership, helping high intensity training business owners and personal trainers grow their business with exclusive content, community, and Live Q&As.
- Built and maintained a muscular and lean physique (~10% body fat year-round)
In High Intensity Business, I have created a platform to document my own story and create high value content on two of my biggest passions: high intensity training and HIT business.
I want to add to my list above by helping you learn all about high intensity training and build your strength training business. I want to help you achieve your goals without sacrificing time for the most important things: friends, family, and fun.
Let’s get started!