About

Lawrence Neal
Climbing mountains with friends in Wales, UK.

I’m Lawrence. Nice to meet you! I’m the Founder of High Intensity Business.

What is High Intensity Business?

HIB is a business resource to help you, the high intensity training business owner, generate more profit in less time. The Podcast / Blog here is regularly updated and we also have a private members-only forum community which is where you can get blueprints and coaching from the best in the HIT industry.

What makes High Intensity Business different?

High Intensity Business is designed to help you start, grow, and generate more profit in your HIT business. We provide solutions for personal training, nutrition, coaching, startup, sales, marketing, operations, systems and processes, hiring, delegation, retention, pricing and packaging, finance management, scaling, exercise equipment, leadership, productivity, and much more.

Content contributors include the best in the HIT industry such as Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many, many more.

My Story

I started High Intensity Business after having the epiphany which redefined what I considered to be “effective exercise”.

My journey starts here…

It’s Sunday evening 22nd July 2012 and I’m sitting down planning my workouts for the week:

  • Monday – Running and “Core” Work
  • Tuesday – Upper Body Strength Training and Grip
  • Wednesday – Interval Sprints
  • Thursday – Lower Body Strength Training and Grip
  • Friday – Hill Sprints
  • Saturday – 90 minute run
  • Sunday – 45 minute Run

I pointlessly penciled in other activities in the few available spaces, knowing full well they weren’t going to get done.

I planned my life around the workouts that should have come second to my relationships, family, and career.

The result: my career suffered, businesses failed, and I never saw family. I was pretty unhappy.

14 months later, things were very different. I watched this video by Dr Doug McGuff. It was a game changer.

On a Sunday evening (29th September 2013), I sat down to plan my week. I planned when I was going to see friends and family, work on my business, network, develop/acquire skills for my day job, attend seminars, and play sport.

Once I had filled this in, I penciled in a single 15-minute workout for Tuesday evening, knowing it would provide all the benefits and more of my previous 6 to 8 training sessions per week with minimum wear and tear on my body.

My life transformed.

I realised that, like exercise, I was ineffectively managing my life. I started to hunt for the critical counterintuitive in everything. Looking for the principles, strategies, hacks, and tactics to build a better life. Default living seemed counter productive. It didn’t make sense to me.

Whenever you find yourself on the side of the majority, it is time to pause and reflect.

– Mark Twain

I began to apply the same perspective to every area of my life and started seeing amazing results:

  • Built the High Intensity Business blog and podcast (almost 100 5-STAR reviews and over 600,000 downloads).
  • Became the top sales person for Node4 (achieving over 180% of annual target, closing multiple multi-million dollar contracts).
  • Self-published 2 eBooks on how to lose a lot of body fat.
  • Created the HIT Business Membership, helping high intensity training business owners generate more profit in less time with proven blueprints, community, and Live Q&As.
  • Built and maintained a muscular and lean physique (~10% body fat year-round)

In High Intensity Business, I have created a platform for my biggest passions: high intensity training and HIT business.

I want to add to my list above by helping you learn all about high intensity training and build a profitable HIT business. I want to help you achieve your goals without sacrificing time for the most important things: friends, family, and fun.

Let’s get started!

Start tumbling down the rabbit hole: